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Chefs Kim Alvarez, Owner, Avenida Restaurant

COLUMN = FOOD

As a graduate of Syracuse University’s restaurant management program and the two-year chef program at the Culinary Institute of America, cooking has been my passion since I was 7.

I clearly remember the day my mom enrolled me in a cooking class at Bloomingdale’s in Jenkintown, PA. It was Thanksgiving time, and our first assignment was to make homemade stuffing. I loved tearing the bread and combining it with the wet ingredients using my fingers. It was the best stuffing I had ever tasted, and every Thanksgiving I continue to make it for my family.

That’s what cooking is all about: bringing joy to family and friends through combining the best ingredients with some skill and a little magic. Now that my husband, Chef Edgar Alvarez, and I have children, we teach them to prepare the recipes that our grandmothers created. Rarely does a week go by when Emma doesn’t whip up a giant bowl of guacamole, or Alejandro doesn’t ask for some of Mom-mom’s matzoh balls.

I feel lucky to share the art of cooking with my kids and with my customers, too.

In my 25 years as a chef, I have had the privilege of working in some of the best kitchens in America, including Brad Ogden’s One Market in San Francisco and the Lark Creek Inn in Larkspur, CA, as the second-in-command at The Striped Bass under head chef Alison Barshack, and as head chef of Beaujolais in Philadelphia.

I also worked as a chef at several gourmet markets in Philadelphia, including Gerard’s and Patina.

At those establishments I learned not only how to prepare four-star meals, but how to lead other chefs so they enjoy coming to work each day. I also came to master what it means to truly take care of your guests.

We bring that to Avenida, and look forward to building a reputation as the go-to spot for fabulous Latin American cuisine in a family-friendly environment. We’ll look forward to seeing you soon!

ABOUT CHEF EDGAR ALVAREZ

Etched in my memory of growing up in Guatemala is the scene of my grandmother, aunts, and mother preparing a meal at my grandmother’s ranch outside the city. It was an all-day affair, for we were a giant family. When breakfast ended, all the women in the family would go off to the market to buy the freshest produce, meat, and fish for lunch and dinner. They did not have much to spend, but la comida was always full of love and flavor.

My mother was a truly amazing chef, although she would never consider herself one. But she taught me everything I know. I watched closely the way she would add some of this and not too much of that. She gave me a love for good, healthy, hearty food—just like the kind I prepare today.

When I came to this country, I worked as a sous chef at some of the best restaurants in Philadelphia, including the original Dock Street, the four-star restaurant The Striped Bass, and the gourmet Chinese restaurant, Susanna Foo. I had the opportunity to work under the excellent chefs who cooked there, as well as Phillippe Chin and Keong Bahn, when I worked at Phillippe.

After fine-tuning my skills, I was ready to go off on my own in 1999 and became the head chef at The Black Sheep near Rittenhouse Square. Although Irish pub cuisine was new to me, I decided to combine what I knew well with traditional pub-grub recipes. We served elegant comfort food that received rave reviews, and later several awards, from Philadelphia magazine’s “Best Of” series, among others.

What I love about being a chef is that there is always something new and different to learn. And after I married my wife, Chef Kim Katz Alvarez, and we had our beautiful children, Emma and Alejandro, we moved to the suburbs and I was eager to see what the Main Line had to offer. I was not disappointed.

In 2004, we bought the Delaware Market House in Gladwyne, a 100-year-old establishment with a wonderful history that Kim and I turned into one of the most unique gourmet markets and catering companies in the region, as CNN Money noted. We closed the Market in March and soon after began working on opening our new restaurant, Avenida.

The goal for me as head chef at this new Latin American restaurant is to bring my childhood memories to life for my kids and my customers. I hope that everyone I cook for thoroughly enjoys their food, and leaves the table with a renewed zest for all that life has to offer.

For more information about Avenida, visit www.avenidarestaurant.com. And to make a reservation to sample the fine Latin American dishes that are getting rave reviews, call Kim Katz Alvarez at 267.385.6857.

If you do work that you love, and the work fulfills you, the rest will come.”

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Always look at what you have left. Never look at what you have lost.”

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No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


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Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

Never cut what you can untie.”

– Joseph Joubert

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

When we speak we are afraid our words will not be heard or welcomed. But when we are silent, we are still afraid. So it is better to speak.”

– Audre Lorde

Destiny is not a thing to be waited for, it is a thing to be achieved.”

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He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

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If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

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Whatever you do may seem insignificant, but it is most important that you do it.”

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Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

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A lot of people have ideas, but few decide to do something about them now. Not next week. But today.”

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‎No one is useless in this world who lightens the burden of another.”

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If it isn’t good, let it die. If it doesn’t die, make it good.”

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Try not to become a man of success but rather to become a man of value.”

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The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

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Remember that it’s okay to ask for help when you’re stumped, because sometimes you really can’t be expected to handle everything alone.”

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Friendship is the only cement that will hold the world together.”

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The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

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If you have built castles in the air, your work need not be lost; that is where they should be. 
Now put foundations under them.”

– Henry David Thoreau

Ambition is the germ from which all growth of nobleness proceeds.”

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Do you believe it is important to give back some portion of your wealth to support charitable causes?”

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If we all did the things we are capable of doing, we would literally astound ourselves.”

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We are perfectionists. We are hungry to work all the time. We are entertained by every aspect of business and we never want to stop working.”

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I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

It is not in the stars to hold our destiny but in ourselves.”

– William Shakespeare

The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

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Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

– Ted Leonsis

In the middle of difficulty lies opportunity.”

– Albert Einstein

‎The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

The curious paradox is that when I accept myself just as I am, then I can change.”

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Opportunity is missed by most people because it is dressed in overalls and looks like work.”

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Nothing in the world can take the place of persistence.”

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You often meet your fate on the road you take to avoid it.”

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There is little success where there is little laughter.”

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Part of your destiny is to live in the zone of maximum satisfaction.”

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Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

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Simplicity is the ultimate sophistication.”

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You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing.”

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The mind is everything. What you think, you become.”

– Buddha

Why am I whispering when I have something to say?”

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If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

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Life shrinks or expands in proportion to one’s courage.”

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There is only one success – to be able to spend your life in your own way.”

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In three words I can sum up everything I’ve learned about life: it goes on.

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Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

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Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

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If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

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Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

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The journey is the reward.”

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Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

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Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

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The important thing is not being afraid to take a chance. The greatest failure is to not try.”

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Only those who will risk going too far can possibly find out how far one can go.”

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The only way to compel men to speak good of us is to do it.”

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The less effort, the faster and more powerful you will be.”

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You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

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Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

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He who knows he has enough is rich.”

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It is only with the heart that one can see rightly,
what is essential is invisible to the eye.”

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Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

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But all the while I was alone, the past was close behind, I seen a lot of women, but she never escaped my mind, and I just grew, tangled up in blue.”

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Normal day, let me be aware of the treasure you are. 
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The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

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Always bear in mind that your own resolution to succeed is more important than any one thing.”

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There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

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The music is all around us. All you have to do is listen.”

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Traveling is one way of lengthening life, at least in appearance.”

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If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

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A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

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Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

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By your stumbling the world is perfected.”

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What would you attempt to do if you knew you could not fail?”

– Magical

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

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The true entrepreneur is a doer, not a dreamer.”

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I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

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The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

They who give have all things. They who withhold have nothing.”

– Hindu Proverb

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

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Always be on the lookout for the presence of wonder.”

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Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

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To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Inspiration and genius — one and the same.”

– Victor Hugo

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity, be an honest and compassionate person, and contribute in some way.”

– Ellen DeGeneres

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

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Permanence, perseverance and persistence in spite of all obstacles distinguishes the strong soul from the weak.”

– Thomas Carlyle

Pain is inevitable. Suffering is optional.”

– Dalai Lama

Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

– Seth Godin

Never never never never give up.”

– Winston Churchill

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

Some things are destined to be—it just takes us a couple of tries
to get there.”

– J.R. Ward, Lover Mine

A man who strikes first admits that his ideas have given out.”

– Chinese Proverb