• Columnists

Catherine Keightley, Executive Director, Girls on the Run of NOVA

COLUMN = GIRLS ON THE RUN

With more than 17 years experience in marketing strategy, branding, membership, and customer programs, writer and PR expert Catherine Keightley excels at developing marketing strategies that meet and exceed revenue goals on challenging budgets and timelines.

She is currently the executive director of Girls on the Run of Northern Virginia, a position she began in June 2010 after spending nearly a decade working as an independent marketing consultant.

In that capacity, she worked as a pro bono partner with The Women’s Center to clarify its evolving mission and quantify revenue opportunities, as well as developed the year-end board of directors’ presentation.

She also co-wrote the Metropolitan Washington Council of Governments brochure to increase the number of foster parents enrolled in the Respite Foster Care program. The brochure was used to develop a radio script that resulted in a nearly 30 percent enrollment increase.

And Catherine developed new corporate positioning for InforMax, Inc., an international bioinformatics company, where she managed the roll-out of the new positioning in a variety of sales vehicles and branding initiatives.

Catherine also developed the brand platform for Leverage Computing and implemented the brand through traditional and online marketing programs. And she designed and wrote the content for the Metropolitan Institute for Plastic Surgery website (www.metplasticsurgery.com) in order to better align the website with new corporate positioning.

Previously, Catherine worked for ObjectVideo in Reston, VA, as its director of marketing. In that position, she helped develop, write, and present to the board of directors the business plan that outlined target markets, revenue potential, and areas of future growth in the security and surveillance market sector.

She also designed and implemented the marketing strategy and communications program for new corporate partnerships, premium client relationships, and public relations initiatives. The company subsequently received $4.5 million in additional venture capital funding and met first-year revenue goals.

From 2000 to 2001, she was the vice president of US marketing for Categoric Software, Surrey, a United Kingdom company. She created new corporate branding and implemented the new brand in international marketing programs and promotional events.

For Surrey, Catherine managed a $1 million annual US marketing budget and a four-person staff and established a Premium Client Program that resulted in a 150 percent increase in revenue earned from top-tier clients, and she developed and managed a US-based revenue-generation program and closed-loop prospect-tracking system, resulting in a 32 percent increase in qualified prospects generated per quarter.

A graduate of the George Mason University with a BA in English (Professional Writing/Editing), and eight graduate level courses in English, Catherine believes in civic involvement.

She is active in the Friends of the Orphans Regional Advisory Committee, and is a fundraising board member. She also works with the Frank Foundation Child Assistance International, GRACE Arts “Art in the Schools” Program, the Children’s Science Center of Northern Virginia, and the Leukemia and Lymphoma Society.

Last spring, Catherine was instrumental in helping to organize and promote an incredibly successful fundraising benefit for Kidsave International, called Kismet for Kidsave, which raised nearly $140,000 for the program that helps connect kids in foster care with loving families.

For more information, visit www.girlsontherunofnova.org or send Catherine an email at ckeightley@gotrnova.org.

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

– Cecil B. DeMille

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

I don’t do very well without fear. There needs to be a part of me saying, ‘That’s going to fail,’ so I can prove myself wrong.”

– Harry Potter's Daniel Radcliffe

A lot of people have ideas, but few decide to do something about them now. Not next week. But today.”

– Nolan Bushnell, founder, Atari

Normal day, let me be aware of the treasure you are. 
Let me not pass you by in quest of some rare and perfect tomorrow.”

– Mary Jean Irion

But all the while I was alone, the past was close behind, I seen a lot of women, but she never escaped my mind, and I just grew, tangled up in blue.”

– Bob Dylan

The journey is the reward.”

– Greg Norman

If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

– Anna Quindlen

Find somebody to be successful for. Raise their hopes. Think of their needs.”

– Barack Obama

If you do not tell the truth about yourself
, you cannot tell it about other people.”

– Virginia Woolf

Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”

– Eleanor Roosevelt

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

Hope sees the invisible, feels the intangible, and achieves the impossible.”

– Helen Keller

Always be on the lookout for the presence of wonder.”

– E.B. White

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

Who cares if my glass is half empty or half full; I still have something to drink.”

– Optimism rules

The dove descending breaks the air / With flame of inkandescent terror.”

– T.S. Eliott

Don’t sit down and wait for the opportunities to come. Get up and make them!”

– Madam C.J. Walker

This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

– Martha Beck

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Be bold and mighty forces will come to your aid.”

– Basil King

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

Luck is what happens when preparation meets opportunity.”

– Seneca

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

Some things are destined to be—it just takes us a couple of tries
to get there.”

– J.R. Ward, Lover Mine

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

Do one thing every day that scares you.”

– Eleanor Roosevelt

The only way to compel men to speak good of us is to do it.”

– Voltaire

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

It is not in the stars to hold our destiny but in ourselves.”

– William Shakespeare