• Columnists

Catherine Keightley, Executive Director, Girls on the Run of NOVA

COLUMN = GIRLS ON THE RUN

With more than 17 years experience in marketing strategy, branding, membership, and customer programs, writer and PR expert Catherine Keightley excels at developing marketing strategies that meet and exceed revenue goals on challenging budgets and timelines.

She is currently the executive director of Girls on the Run of Northern Virginia, a position she began in June 2010 after spending nearly a decade working as an independent marketing consultant.

In that capacity, she worked as a pro bono partner with The Women’s Center to clarify its evolving mission and quantify revenue opportunities, as well as developed the year-end board of directors’ presentation.

She also co-wrote the Metropolitan Washington Council of Governments brochure to increase the number of foster parents enrolled in the Respite Foster Care program. The brochure was used to develop a radio script that resulted in a nearly 30 percent enrollment increase.

And Catherine developed new corporate positioning for InforMax, Inc., an international bioinformatics company, where she managed the roll-out of the new positioning in a variety of sales vehicles and branding initiatives.

Catherine also developed the brand platform for Leverage Computing and implemented the brand through traditional and online marketing programs. And she designed and wrote the content for the Metropolitan Institute for Plastic Surgery website (www.metplasticsurgery.com) in order to better align the website with new corporate positioning.

Previously, Catherine worked for ObjectVideo in Reston, VA, as its director of marketing. In that position, she helped develop, write, and present to the board of directors the business plan that outlined target markets, revenue potential, and areas of future growth in the security and surveillance market sector.

She also designed and implemented the marketing strategy and communications program for new corporate partnerships, premium client relationships, and public relations initiatives. The company subsequently received $4.5 million in additional venture capital funding and met first-year revenue goals.

From 2000 to 2001, she was the vice president of US marketing for Categoric Software, Surrey, a United Kingdom company. She created new corporate branding and implemented the new brand in international marketing programs and promotional events.

For Surrey, Catherine managed a $1 million annual US marketing budget and a four-person staff and established a Premium Client Program that resulted in a 150 percent increase in revenue earned from top-tier clients, and she developed and managed a US-based revenue-generation program and closed-loop prospect-tracking system, resulting in a 32 percent increase in qualified prospects generated per quarter.

A graduate of the George Mason University with a BA in English (Professional Writing/Editing), and eight graduate level courses in English, Catherine believes in civic involvement.

She is active in the Friends of the Orphans Regional Advisory Committee, and is a fundraising board member. She also works with the Frank Foundation Child Assistance International, GRACE Arts “Art in the Schools” Program, the Children’s Science Center of Northern Virginia, and the Leukemia and Lymphoma Society.

Last spring, Catherine was instrumental in helping to organize and promote an incredibly successful fundraising benefit for Kidsave International, called Kismet for Kidsave, which raised nearly $140,000 for the program that helps connect kids in foster care with loving families.

For more information, visit www.girlsontherunofnova.org or send Catherine an email at ckeightley@gotrnova.org.

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

4oz tequila + 1oz TripleSec + 2oz lime juice + 1oz simple syrup (sugar=water), 1 cup crushed ice. Shake + dance around the kitchen.

– Avenida Margarita

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

You only live once. But if you do it right, once is enough.”

– Mae West

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

The only way to compel men to speak good of us is to do it.”

– Voltaire

Hope sees the invisible, feels the intangible, and achieves the impossible.”

– Helen Keller

When we speak we are afraid our words will not be heard or welcomed. But when we are silent, we are still afraid. So it is better to speak.”

– Audre Lorde

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

– Martha Beck

I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

Passion makes perfect.”

– Eugene Biro

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

The great use of life is to spend it on something that will outlast it.”

– William James

Friendship is the only cement that will hold the world together.”

– Woodrow Wilson

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

Do not be afraid of mistakes, providing you do not make the same one twice.”

– Eleanor Roosevelt

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

A man who strikes first admits that his ideas have given out.”

– Chinese Proverb

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

– Andrew Carnegie

Remember that it’s okay to ask for help when you’re stumped, because sometimes you really can’t be expected to handle everything alone.”

– Martha Beck

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

– Anna Quindlen

He who knows he has enough is rich.”

– Tao Te Ching

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

You may ask me for anything you like except time.”

– Napoleon

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

A discovery is said to be an accident meeting a prepared mind.”

– Albert Szent-Gyorgyi

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop