• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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If you would create something,
 you must be something.”

– Johann Wolfgang von Goethe

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”

– Robert Fritz

Education is an admirable thing to have, but it is well to remember that nothing worth knowing can be taught.”

– Oscar Wilde

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

He who knows he has enough is rich.”

– Tao Te Ching

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

What would you attempt to do if you knew you could not fail?”

– Magical

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

– A wisdomism

When a dog runs at you, whistle for him.”

– Henry David Thoreau

Try not to become a man of success but rather to become a man of value.”

– Albert Einstein

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

The fixity of a habit is generally in direct proportion to its absurdity.”

– Marcel Proust

They who give have all things. They who withhold have nothing.”

– Hindu Proverb

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

– Joseph Campbell

Whatever you do may seem insignificant, but it is most important that you do it.”

– Gandi

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

– J.J. Van Der Leeuw, The Conquest of Illusion

The dove descending breaks the air / With flame of inkandescent terror.”

– T.S. Eliott

You only live once. But if you do it right, once is enough.”

– Mae West

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

– Cecil B. DeMille

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb