• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

The music is all around us. All you have to do is listen.”

– August Rush

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

I will pay more for the ability to deal with people than any other ability under the sun.”

– John D. Rockefeller

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

Running that first shop taught me business is not financial science; it’s about trading.”

– Anita Roddick, founder, The Body Shop

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

Instead of loving your enemies, treat your friends a little better.”

– Edgar W. Howe

The fixity of a habit is generally in direct proportion to its absurdity.”

– Marcel Proust

Who cares if my glass is half empty or half full; I still have something to drink.”

– Optimism rules

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

– Cecil B. DeMille

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.”

– Noela Evans

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

That man is richest whose pleasures are the cheapest.”

– Henry David Thoreau

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

If you do not tell the truth about yourself
, you cannot tell it about other people.”

– Virginia Woolf

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

If you do work that you love, and the work fulfills you, the rest will come.”

– Oprah Winfrey

Success is the necessary misfortune of life, but it is only to the very unfortunate that it comes early.”

– Anthony Trollope

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

Don’t follow your dreams. Chase them.”

– Richard Dumb

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz