• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

– Brian Tracy

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

A discovery is said to be an accident meeting a prepared mind.”

– Albert Szent-Gyorgyi

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leon Joseph Suenens

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

Passion makes perfect.”

– Eugene Biro

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

– A wisdomism

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

– Seth Godin

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

The quality of your life is directly related to the amount of uncertainty you can comfortably live with.”

– Tony Robbins

Some things are destined to be—it just takes us a couple of tries
to get there.”

– J.R. Ward, Lover Mine

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

– Charles R. Swindoll

A man who strikes first admits that his ideas have given out.”

– Chinese Proverb

Never never never never give up.”

– Winston Churchill

The dove descending breaks the air / With flame of inkandescent terror.”

– T.S. Eliott

If you do work that you love, and the work fulfills you, the rest will come.”

– Oprah Winfrey

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

Many people prefer to play it safe when it comes to business matters. Are you willing to take risks in the pursuit of entrepreneurial success?”

– Steven Schussler

What would you attempt to do if you knew you could not fail?”

– Magical