• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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We are perfectionists. We are hungry to work all the time. We are entertained by every aspect of business and we never want to stop working.”

– Suzy Welch

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

Never cut what you can untie.”

– Joseph Joubert

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

– Steve Jobs

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

Be bold and mighty forces will come to your aid.”

– Basil King

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

Do not be afraid of mistakes, providing you do not make the same one twice.”

– Eleanor Roosevelt

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

Always be on the lookout for the presence of wonder.”

– E.B. White

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

What would you attempt to do if you knew you could not fail?”

– Magical

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

– Marilyn vos Savant

But all the while I was alone, the past was close behind, I seen a lot of women, but she never escaped my mind, and I just grew, tangled up in blue.”

– Bob Dylan

Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

– Author, Activist Lee Woodruff

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

– Anna Quindlen

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.”

– Steve Jobs, Apple, Inc.

Hope sees the invisible, feels the intangible, and achieves the impossible.”

– Helen Keller

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

Ripeness is all.”

– William Shakespeare

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Why am I whispering when I have something to say?”

– Eve Ensler