• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

– Charles Darwin

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

– Martin Luther King Jr.

The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go or run you right out of business.”

– Bill Rancic, "The Apprentice"

When a dog runs at you, whistle for him.”

– Henry David Thoreau

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

– Mark Twain

There is only one success – to be able to spend your life in your own way.”

– Christopher Morley

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Why am I whispering when I have something to say?”

– Eve Ensler

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

– A wisdomism

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

Never never never never give up.”

– Winston Churchill

You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

– Steve Jobs

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

– Brian Tracy

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

– Steven Schussler

The young man knows the rules, but the old man knows the exceptions.”

– Oliver Wendell Holmes Jr., U.S. Supreme Court justice

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

A discovery is said to be an accident meeting a prepared mind.”

– Albert Szent-Gyorgyi

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

If it isn’t good, let it die. If it doesn’t die, make it good.”

– Ajahn Chah

Be bold and mighty forces will come to your aid.”

– Basil King

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

At the center of your being you have the answer; you know who you are and you know what you want.”

– Lao Tzu

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

We are perfectionists. We are hungry to work all the time. We are entertained by every aspect of business and we never want to stop working.”

– Suzy Welch

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Try not to become a man of success but rather to become a man of value.”

– Albert Einstein

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

You may ask me for anything you like except time.”

– Napoleon