• February 2012

Get—and Give—Free Books Through the Pearson Foundation

By Hope Katz Gibbs
Editor & Publisher
Be Inkandescent magazine

Patti LaBelle and Bill Cosby were just a few of the celebs who support “We Give Books,” a philanthropic literacy foundation founded in 2010 by the Penguin Group and Pearson Foundation.

“The goal of We Give Books is to engage entire communities through literacy and awareness programs,” says Pearson Foundation executive Mark Nieker. “It’s the perfect way for young children, together with their parents or caregivers, to come to understand the power of reading—and of giving.”

To get involved, just log on to the We Give Books website, an easy-to-navigate site where families can to go to read with their kids. Mothers and fathers can also use the site as a teachable moment to talk with their children about the importance of giving.

“People don’t have to buy the book or borrow the book to read it,” he explains. “All they have to do is go online.”

So far, millions have participated.

Another big benefit of the program, Nieker shares, is that school districts that are grappling with severe budget cuts can use the program to ease cuts in a school’s library budget. And, he says, corporations can spread the word that We Give Books exists, and make sure that their local schools know about We Give Books.

“If a company is motivated, it can help donate books earmarked for their local libraries and schools—and the Pearson Foundation will match the donation, book for book,” Nieker explains. “It’s a win-win situation for everyone involved.”

Jump on the Bandwagon

Join in on the fun. Here’s how:

1. To get started, log on to the We Give Books website: www.wegivebooks.org.

2. Click on the link to the charity you want to read for, and then select the books you want to read. Options include Room to Read, which supports libraries for young people around the world, and the NEA Foundation’s “Books Across America” program helps stock libraries in need across the United States. You can also support community-based campaigns hosted by local school districts or nonprofit organizations.

3. For each book you read online, We Give Books will donate a book to a leading literacy group on your behalf. “The more you read, the more we give,” Nieker says. “One of the aims of We Give Books is to encourage the conversations with your child that will better ensure he or she becomes a lifelong giver. As you consider the nonprofit organizations from which you can choose, take time to talk through the goals of each charity with your child, and discuss your reasons for selecting the one you do.”

4. Now it’s time to read. Select a title from our ever-growing library of great children’s books and start reading online with a child in your life. Each time you read a book online, you help give a brand-new hardcover or paperback book from the Penguin and Dorling Kindersley library to the campaign you’ve selected. Read as many books as you like, as many times as you like.

5. Once a campaign you’ve supported reaches its goal, you and your child receive a personalized letter of thanks for your effort. More books are added each month. If you’re a member, you’ll receive an email to tell you when new books arrive. Books at We Give Books are always free, and favorite titles can be read as often as you like.

6. You can also create reading groups, community read-a-thons, or giving drives. And, as a member, you can learn more about the importance of early reading and about the great literacy campaigns supported by We Give Books.

7. Help spread the word. Your reading at We Give Books helps share books with young people who need them. It also helps the great nonprofit organizations, with which we’ve joined forces, to support these young people.

For more information visit: www.wegivebooks.org.

http://www.beinkandescent.com/entrepreneur-of-the-month/1058/michael-gerber-takes-us-inside-the-dreaming-room www.bartlettpearinn.com http://www.beinkandescent.com/tips-for-entrepreneurs/1272/Seth+Goldman http://www.beinkandescent.com/tips-for-entrepreneurs/426/insights-on-business-from-the-rosetta-stone http://beinkandescent.com/back-issues?q=2011-10 http://www.beinkandescent.com/tips-for-entrepreneurs/530/to-everything-turn-turn-turn-roger-and-camilla-mcguinn-s-tips-for-entrepreneurs http://inkandescentnetworking.com/index.php?s=host-directory http://www.beinkandescent.com/tips-for-entrepreneurs/1849/Charting+the+Course http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment http://www.beinkandescent.com/entrepreneur-of-the-month/1966/selling-with-noble-purpose-what-you-need-to-know http://www.beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment http://www.beinkandescent.com/entrepreneur-of-the-month/863/ridley-pearson-lights-up-the-sky http://www.beinkandescent.com/tips-for-entrepreneurs/401/robert-s-rules-for-non-profits-businesses-volunteers-and-donors http://www.inkandescentnetworking.com http://www.beinkandescent.com/tips-for-entrepreneurs/323/the-magic-of-blackboard-inc http://www.beinkandescent.com/entrepreneur-of-the-month/2055/the-fun-of-paying-it-forward http://www.beinkandescent.com/entrepreneur-of-the-month/1081/Pamela+Hartigan http://www.beinkandescent.com/tips-for-entrepreneurs/205/muhammad-yunus-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/447/a-look-inside-the-nature-conservancy http://www.weaversway.coop http://www.beinkandescent.com/tips-for-entrepreneurs/270/jonathan-alter-s-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/1288/do-you-have-the-barefoot-spirit-here-s-are-11-ways-to-harness-it http://www.beinkandescent.com/entrepreneur-of-the-month/1127/entrepreneurs-in-education http://www.beinkandescent.com/entrepreneur-of-the-month/2041/PR+Rules http://www.beinkandescent.com/tips-for-entrepreneurs/1462/government+rules http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.beinkandescent.com/entrepreneur-of-the-month/1987/darrah-cloud http://inkandescentnewsletters.com http://www.sharonarmstrongandassociates.com http://www.beinkandescent.com/entrepreneur-of-the-month/818/reebok-s-president-uli-becker-jumpstarts-the-shaping-up-of-america http://www.beinkandescent.com/tips-for-entrepreneurs/236/nell-merlino-s-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/561/starbucks-rules http://www.beinkandescent.com/entrepreneur-of-the-month/893/Maria+Bartiromo http://www.inkandescentspeakers.com http://www.inkandescentpr.com http://www.beinkandescent.com/tips-for-entrepreneurs/2201/can-lsd-and-ecstasy-help-us-harness-the-power-to-heal http://www.inkandescentnetworking.com http://www.beinkandescent.com/tips-for-entrepreneurs/1918/dr-andrew-weil-s-tips-for-achieving-emotional-well-being http://trulyamazingwomen.com http://artatlargeinc.com/ http://www.theessentialhrhandbook.com http://www.beinkandescent.com/tips-for-entrepreneurs/620/unleash-your-potential http://www.beinkandescent.com/tips-for-entrepreneurs/183/ted-leonsis-tips-for-entrepreneurs http://www.andyhinesight.com/ http://www.beinkandescent.com/tips-for-entrepreneurs/461/business-tips-from-the-love-doctor http://www.beinkandescent.com/tips-for-entrepreneurs/2230/what-can-entrepreneurs-do-to-fight-for-human-rights-karen-hanrahan-explains http://www.beinkandescent.com/tips-for-entrepreneurs/359/steven-schussler-s-5-ps-for-business-success-personality-product-persistence-people-philanthropy http://www.beinkandescent.com/entrepreneur-of-the-month/974/dont+sweat http://www.beinkandescent.com/tips-for-entrepreneurs/2229/science-of-gratitude http://www.currysauto.com http://www.beinkandescent.com/tips-for-entrepreneurs/1870/dr+ruta+aidis http://www.beinkandescent.com/tips-for-entrepreneurs/1737/Zieglers+7+Tips http://www.beinkandescent.com/entrepreneur-of-the-month/2082/what-will-your-second-act-be http://www.beinkandescent.com/tips-for-entrepreneurs/501/lee+woodruff+tips http://www.beinkandescent.com/tips-for-entrepreneurs/102/the-bognet-way http://www.beinkandescent.com/tips-for-entrepreneurs/299/dr-ben-carson-offers-advice-for-entrepreneurs-on-how-to-conduct-a-best-worst-analysis http://inkandescentpr.com http://www.beinkandescent.com/entrepreneur-of-the-month/1924/michael-franti http://www.beinkandescent.com/tips-for-entrepreneurs/1702/marketing-professor-raj-sisodia-on-the-future-of-business-success http://www.weaversway.coop http://www.beinkandescent.com/entrepreneur-of-the-month/1007/the-science-of-healing http://www.beinkandescent.com/tips-for-entrepreneurs/1819/mansour-javidan-s-tips-for-successful-global-leaders http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.beinkandescent. com/tips-for-entrepreneurs/586/ I%27ll+Mature+When+I%27m+Dead http://www.beinkandescent.com/tips-for-entrepreneurs/714/wannabe-fools http://www.beinkandescent.com/entrepreneur-of-the-month/954/martha-beck-helps-you-find-your-way-in-a-wild-new-world http://www.beinkandescent.com/tips-for-entrepreneurs/781/alan-webber-s-favorite-rules-for-2012-and-beyond www.houseofsteep.com http://www.beinkandescent.com/tips-for-entrepreneurs/1763/how-to-create-a-lean-in-circle http://www.beinkandescent.com/tips-for-entrepreneurs/690/good-ideas-optimism-and-a-healthy-splash-of-doing-good-success http://www.theinkandescentradioshow.com http://www.beinkandescent.com/tips-for-entrepreneurs/21/julie-s-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/152/tactical-tips-from-gina-schaefer http://inkandescentnetworking.com/?s=network http://www.beinkandescent.com http://www.beinkandescent.com/entrepreneur-of-the-month/2147/andy-hines-shines-a-light-on-the-future-of-the-workforce http://www.beinkandescent.com/tips-for-entrepreneurs/736/the+four+generations http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.beinkandescent.com/tips-for-entrepreneurs/1791/7+Top+Dog+Tips http://www.crewscontrol.com http://www.beinkandescent.com/entrepreneur-of-the-month/2163/holy-bagumba-kate-dicamillo-s-flora-ulysses-takes-readers-on-an-incandescent-adventure-costco-connection http://www.beinkandescent.com/tips-for-entrepreneurs/1897/mob-rules-what-former-heist-expert-louis-ferrante-can-teach-you http://www.beinkandescent.com/tips-for-entrepreneurs/1202/3-ways-to-become-more-empathetic http://www.beinkandescent.com/entrepreneur-of-the-month/1163/what-it-means-to-have-it-all-insights-from-52-truly-amazing-women-and-some-amazing-men http://www.pr-rules.com http://www.beinkandescent.com/articles/?c=hiring