• April 2011

Calculate Your Networking ROI

By Kim Villa
Kim@InkandescentPR.com
Inkandescent Networking

Several years ago, I was working hard to grow my firm, Tall Girl Promotions, and to get the word out signed up to one networking event almost every day of the week.

In an attempt to get even more involved in the group, I volunteered to chair committees, and even help organize some events.

After a few months, not only was I exhausted — I began to question my strategy.

I was spending a lot of time away from doing my business, so I needed to be sure I was getting a good return on my investment.

I came up with a simple equation, which also took into consideration some hard-to-measure benefits such as making new friends, learning something new from a speaker, being inspired, and even being entertained.

Here is my formula:
+ Annual membership dues = $400
+ 12 events per year at $40 each = $480
+ 2 hours at each event
+ 1 hour of follow up at $50 per hour of my time = $1800
= Total Annual Investment: $2680

If I make a 20 percent commission on the products my clients buy, then I’d need to sell $13,400 of goods or services each year to the members of this group to break even.

Seeing the numbers outlined so clearly was a real eye-opener. I dropped down to participating regularly in four groups. When I stopped spreading myself so thin, I not only saved time and money—I was able to make my involvement in those groups a deeper, richer, and more fulfilling experience.

Are you getting a good return on your investment? If not, we may be able to help. Send questions, thoughts, and ideas to us at hope@inkandescentpr.com.

Happy Networking!


Inkandescent Networking April 2011

April 1, 8:00-9:30AM
Prince William Chamber of Commerce: MB3
Monthly Business Building Breakfast (MB3) is an early-morning, open-networking, and business-building breakfast.
Cost: Free, reservations requested
Location: Uno’s Chicago Gill, 7390 Atlas Walk Way, Gainesville, VA
Click here to register: www.pwchamber.org

April 5, 7:30 – 9:00 AM
Alexandria Chamber of Commerce: Professional Networking Breakfast
Promote your business before the workday even begins. The breakfast focuses on roundtable power networking and gives attendees the chance to exchange business cards, develop new prospects, and share a 60-second commercial with each table. Meet more business contacts than ever before. Bring plenty of business cards – you’ll need them!
Cost: $35, members; $45, non-members
Location: Crowne Plaza Hotel, 901 North Fairfax St., Alexandria
Click here to register: www.alexchamber.com/events

April 5, 7:30 – 9:00 AM
The American Small Business Coalition: Business Over Breakfast (Belvoir/Quantico)
For novices and industry veterans doing business in the government sector, Business Over Breakfast™ is the National Capital Region’s most productive networking breakfast for developing meaningful business relationships and accurate, useful, industry information. Business Over Breakfast™ features a straightforward and simple format, with group introductions and dynamic networking with individuals from government and industry. This monthly event takes place the first Tuesday of the month.
Cost: $20, advance registration; $25, at the door
Location: Old Country Buffet, 2942 Prince William Parkway, Woodbridge, VA
Click here to register: www.theasbc.org/events

April 5, 5:30 – 8:00 PM
Association of Meeting Professionals: Monthly Networking Reception
Join us at the Grand Hyatt DC for April’s monthly meeting, featuring speaker Leah VanHoose. Her program will teach you more about how you can stay physically fit on the road as well as incorporating healthier activities and menus for your meetings. Leah will introduce some simple, yet effective exercises to do in your hotel room, fun general-session warm-up ideas, and even discuss how you can make healthy meal choices for your attendees.
Cost: Free, members; $35, non-members; $55, at the door
Location: Grand Hyatt DC, 1000 H Street, NW, Washington, DC
Click here to register: www.ampsweb.org

April 5, 6:00 – 10:00 PM
The Washington Mystics Women2Women: An Evening of Business & Basketball
The Washington Mystics Women2Women networking group cordially invites you to the kick-off of the 2011 season. This networking event will begin in the Mystics’ conference room and will continue as we take our seats to watch the Wizards take on the Cleveland Cavaliers at 7:00 PM.
Cost: Free, W2W members
Location: Verizon Center, 601 F Street NW, Washington, DC
Contact Rebecca Winn to register: rwinn@monumentalsports.com or 202.527.7524

April 6, 7:30 – 9:00 AM
Greater Springfield Chamber of Commerce: Breakfast
Gather your business cards for this monthly early-bird event
Cost: Free, members; $15, non-members
Location: Renaissance Gardens at Greenspring, 7470 Spring Village Drive, Springfield, VA
Click here to register: www.springfieldchamber.org/events

April 7, 5:30 – 7:30 PM
Alexandria Chamber of Commerce: Business After Hours
Join the Chamber for the April Business After Hours as they partner with the Alexandria Environmental Policy Commission to celebrate EARTH DAY 2011. You won’t want to miss out on an evening of networking, good times, and socializing as they recognize Green-Certified Alexandria businesses.
Cost: Free, members; $25, non-members and walk-ins
Location: Hotel Monaco, 480 King St., Alexandria, VA
Click here to register: www.alexchamber.com/events

April 8, 11:45 AM – 1:00 PM
The Syndicate: Lunch with The Syndicate
The Syndicate is an executive men’s networking group focused on the needs of men in today’s increasingly challenging workspace. This month’s speaker is 16th term Congressman Frank Wolf.
Cost: $35, lunch only; $85, lunch and golf
Location: Syrah Restaurant, Sheraton Hotel, 11810 Sunrise Valley Drive, Reston, VA
Click here to Register: www.thesyndicateva.com

April 11, 11:30 AM – 1:30 PM
Success in the City: Let’s Do Lunch at The Tower Club
Your palate will be overjoyed with savory food and the company of incredible, sassy, and very successful women. This monthly networking lunch in a not-to-be-missed event for many ladies in the region.
Cost: $39, members; $49, non-members
Location: Tower Club, 8000 Towers Crescent Dr., Vienna, VA
Click here to register: www.successinthecity.org

April 11, 6:00 – 8:00 PM
AMA – DC: Networking Mixer
The AMADC Networking Events are the place to get dialed into the DC marketing community. This is the place to make alliances for your business, find your next great employee, get active in the AMA, get career advice, or maybe get your next job. For sure, bring a ton of business cards, you are going to need them!
Cost: Free, members; $20, non-members
Location: Hudson Restaurant, 2030 M St., NW, Washington, DC
Click here to register: www.amadc.org/events

April 12, 5:00 – 8:00 PM
DC Connections: Second Tuesdays in Bethesda Mixer
Join DC Connections in Bethesda for our monthly “Second Tuesdays in Bethesda” networking mixer. FREE drinks from 5:00-6:00. iPad giveaway at 7:30 once 100 people register for the event online. Bethesda Connections was designed to bring business people together on a monthly basis to share, learn, and benefit. We will be mixing, mingling, and networking from 5:00 – 8:00 p.m.
Cost: $20, in advance; $40, at the door
Location: Blackfin, 4901 Fairmont Avenue, Bethesda, MD
Click here to register: www.bethesdapros.eventbrite.com

April 12, 5:30 – 8:30 PM
Capital Cabal: Second Tuesdays Schmooze Salon and Professional Networking
This easy-going monthly networking event attracts local business owners and heads of start-ups, Web firms, politicos, PR firms, and nonprofits. Casual, fun, and the door prizes are terrific.
Cost: $15, in advance; $20, at the door
Location: Kabaji Grill, 1351 Connecticut Ave., NW, DC
Click here to register: www.capcabal.net/2ndTuesday

April 13, 7:30 – 9:00 AM
Success in the City: Chick Chat with Cynthia de Lorenzi
This time we are turning the tables! It’s time that you have the opportunity to see what happens when Cynthia de Lorenzi, Success in the City’s CEO herself, has to answer the questions and go under the glaring light of show-and-tell! Kelly Harman, who inspired our CEO Chick Chat series, will ask the questions and Cynthia will take the truth or dare! Questions like, “Is she crazy?” The answer is yes, so let’s just get that one out of the way. Join us for this one-time only where the secrets will be revealed and the truth told of just what it is that makes her tick and what in the world was she thinking!
Cost: $35, SITC members, NAWBO members; $55 non-members
Location: Pillsbury—Washington, DC, 2300 N St., NW, Washington, DC
Click here to register: www.successinthecity.org

April 13, 8:30 – 10:00 AM
Baltimore Washington Corridor Chamber of Commerce: Women in Business Breakfast
Join the women of Maryland’s only regional Chamber for connecting over breakfast.
Cost: $20, members prepaid; $45, members not prepaid, non-members
Location: Homewood Suites by Hilton, 8320 Benson Drive, Columbia, MD
Click here to register: www.baltwashchamber.org

April 14, 7:30 – 9:00 AM
Arlington Chamber of Commerce: Breakfast Connection
The breakfast focuses on roundtable power networking, and provides attendees the chance to exchange business cards and develop new prospects.
Cost: $23, members; $33, prospective members
Location: Knights of Columbus, 5115 Little Falls Rd., Arlington, VA
Click here to register: www.arlingtonchamber.com

April 14, 7:30 – 9:00 AM
Loudoun Chamber of Commerce: Business Showcase Breakfast
Join close to 150 Chamber members at this monthly, signature, roundtable networking Business Showcase Breakfast. Named the Chamber’s BEST networking event of the year!
Cost: $25, members; $35, non-members
Location: Belmont Country Club, 19661 Belmont Manor Lane, Ashburn, VA
Click here to register: www.loudounchamber.org

April 19, 4:00 – 8:00 PM
The Original Third Tuesday Networking Extravaganza
This event continues to pull rave reviews into 2011. Regularly 250-300+ attendees show up month after month. It’s a cash bar with complimentary hors d’oeuvres for the group.
Cost: Free
Location: Clyde’s Tower Oaks Lodge, 2 Preserve Parkway, Rockville, MD
Click here to register: www.thirdtuesdays.eventbrite.com

April 20, 5:00 – 8:00 PM
DC Connections: Get Connected DC
Get Connected in DC at Current Sushi on the third Wednesday of every month from 5:00-8:00 p.m. Our business socials are designed to bring successful professionals together to share ideas, find opportunities, and benefit. We provide the network while you make the connections. Cash bar/complimentary appetizers.
Cost: $20, in advance; $40, at the door
Location: Current Sushi, 1215 Connecticut Ave., NW, DC
Click here to register: www.connectionshq.com

April 21, 5:00 – 7:00 PM
Greater Springfield Chamber of Commerce: Networking Mixer
Gather your business cards and join Chamber members and guests for after-hours networking.
Cost: Free, members; $15, non-members
Location: Hilltop Golf, 7900 Telegraph Road, Alexandria, VA
Click here to register: www.springfieldchamber.org/events

April 21, 5:00 – 7:00 PM
Arlington Chamber of Commerce: Business After Business
This monthly Chamber event is held at a local Arlington establishment where members learn more about the member hosting the event and get the chance to meet new people and network. You can win prizes, including cash from the mounting jackpot each month.
Cost: $20, members; $30, prospective members
Location: Crystal City Marriott, 1999 Jefferson Davis Highway, Arlington, VA
Click here to register: www.arlingtonchamber.org

April 21, 5:30 – 7:00 PM
Loudoun Chamber of Commerce: After Hours Mixer
A different Loudoun County venue each month makes this signature After Hours Mixer the place to be on every third Thursday. Join Chamber members, board members, and new members as they “power network” around fine catering and tasty beverages.
Cost: $15, members, guests; $20, walk-ins
Location: Bogati Bodega & Vineyard, 35246 Harry Byrd Highway, Round Hill, VA
Click here to register: www.loudounchamber.org

April 26, 11:15 AM – 1:30 PM
Alexandria Professional Women’s Network
Luncheons are held on the fourth Tuesday of the month, September through May. Each month a different speaker presents information of interest to professional women in the region.
Cost: $25, members; $35 guests
Location: Holiday Inn, 625 First St., Alexandria, VA 22314
Click here to register: www.apwn.org

April 26, 5:30 – 7:30 PM
Greater Reston Chamber of Commerce: Networking Night
The evening will include great networking, fun, food, drink, and special door prizes! You are sure to make some lasting connections in the Dulles Business Corridor.
Cost: $15, members; $30, future members; $25, walk-in members; $40 walk-in future members
Location: Reston National Golf Course, 11875 Sunrise Valley Drive, Reston, VA
Click here to register: www.restonchamber.org

April 27, 6:30 – 9:00 PM
DC Ad Club: Water Cooler Wednesday
Join Ad 2 DC and the DC Ad Club at our biggest Water Cooler Wednesday yet! The Ad2 DC Public Service team has been hard at work on a campaign for its client, Dreams for Kids DC. We will showcase the Public Service Campaign on the rooftop of Eden. So come relax, exchange ideas, and hang out with talented young professionals in the industry!
Cost: Free
Location: Eden, Rooftop, 1716 I Street, NW, Washington, DC
Click here to register: www.dcadclub.com

April 28 , 5:30 – 7:00 PM
Mt. Vernon-Lee Chamber of Commerce: Networking Mixer
Join members and guests of the Chamber for an evening of networking while you enjoy the historic grounds of Hollin Hall Meeting House.
Cost: Free
Location: Hollin Hall Meeting House, 1909 Windmill Lane, Alexandria, VA
Click here to register: www.mtvernon-leechamber.org

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