• September 2015

If You Love Craft Beer, You'll Love Richmond's Newest Resident — Stone Brewing

How did Jane Ferrara help bring Stone Brewing to Richmond? The COO of the city’s Economic and Community Development office says “transformational change” was the key to landing the big brewery.

In our interview with Ferrara, our cover girl for the May 2015 issue of Be Inkandescent magazine, she tells us how she brought Stone Brewing Co to Richmond. The brewery is the 10th largest craft brewer in the United States, generating $185 million in annual sales and employing more than 1,000 people.

  • Starting this year, Stone will begin to invest $74 million to construct a production brewery, packaging hall, destination restaurant, gardens, retail store, and administrative offices in Richmond.
  • Richmond was selected from among more than 20 states that submitted proposals after Stone’s request for proposals was sent out in January 2014.
  • Stone has been listed 10 times on the Inc. 500 | 5000 Fastest Growing Private Companies,
  • It was named the “All-Time Top Brewery on Planet Earth” by BeerAdvocate magazine — twice.
  • Stone is also the first American craft brewer to independently own and operate facilities in Berlin.

In this episode we learn:

  1. Why did Stone choose Richmond?
  2. What were the biggest challenges to bringing Stone home? And how did Ferrara differentiate Richmond from the other 250 cities in 20 states that Stone was considering?
  3. Who did she pull onto her team? And how did she know whom to listen to?
  4. What was the community’s response?
  5. What are some of the biggest lessons learned? And given the option, would she do it all again?

Click here to watch the video on InkandescentTV.com.

http://www.beinkandescent.com/tips-for-entrepreneurs/270/jonathan-alter-s-tips-for-entrepreneurs http://www.theessentialhrhandbook.com http://www.inkandescentnetworking.com http://www.beinkandescent.com/tips-for-entrepreneurs/236/nell-merlino-s-tips-for-entrepreneurs http://www.beinkandescent.com/entrepreneur-of-the-month/1966/selling-with-noble-purpose-what-you-need-to-know http://www.beinkandescent.com/entrepreneur-of-the-month/893/Maria+Bartiromo http://www.beinkandescent.com/entrepreneur-of-the-month/2055/the-fun-of-paying-it-forward http://www.beinkandescent.com/tips-for-entrepreneurs/21/julie-s-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/447/a-look-inside-the-nature-conservancy http://www.beinkandescent.com/tips-for-entrepreneurs/781/alan-webber-s-favorite-rules-for-2012-and-beyond http://www.beinkandescent.com/tips-for-entrepreneurs/1288/do-you-have-the-barefoot-spirit-here-s-are-11-ways-to-harness-it http://www.beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment http://www.beinkandescent.com/tips-for-entrepreneurs/1819/mansour-javidan-s-tips-for-successful-global-leaders http://www.beinkandescent.com/tips-for-entrepreneurs/1737/Zieglers+7+Tips http://www.beinkandescent.com/tips-for-entrepreneurs/2201/can-lsd-and-ecstasy-help-us-harness-the-power-to-heal http://www.beinkandescent. com/tips-for-entrepreneurs/586/ I%27ll+Mature+When+I%27m+Dead http://inkandescentpr.com http://www.beinkandescent.com/tips-for-entrepreneurs/1849/Charting+the+Course http://www.sharonarmstrongandassociates.com http://inkandescentnewsletters.com http://www.beinkandescent.com/tips-for-entrepreneurs/501/lee+woodruff+tips http://www.beinkandescent.com/entrepreneur-of-the-month/2082/what-will-your-second-act-be http://www.beinkandescent.com/entrepreneur-of-the-month/1058/michael-gerber-takes-us-inside-the-dreaming-room http://www.beinkandescent.com/tips-for-entrepreneurs/690/good-ideas-optimism-and-a-healthy-splash-of-doing-good-success http://www.beinkandescent.com/tips-for-entrepreneurs/1272/Seth+Goldman http://www.beinkandescent.com/entrepreneur-of-the-month/2041/PR+Rules http://www.beinkandescent.com/tips-for-entrepreneurs/401/robert-s-rules-for-non-profits-businesses-volunteers-and-donors http://www.beinkandescent.com/tips-for-entrepreneurs/1702/marketing-professor-raj-sisodia-on-the-future-of-business-success http://www.pr-rules.com http://www.beinkandescent.com/articles/?c=hiring http://www.crewscontrol.com http://artatlargeinc.com/ http://www.beinkandescent.com/tips-for-entrepreneurs/205/muhammad-yunus-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/2229/science-of-gratitude http://www.beinkandescent.com/tips-for-entrepreneurs/620/unleash-your-potential http://www.beinkandescent.com/tips-for-entrepreneurs/152/tactical-tips-from-gina-schaefer www.houseofsteep.com http://www.beinkandescent.com/tips-for-entrepreneurs/1791/7+Top+Dog+Tips http://www.beinkandescent.com/tips-for-entrepreneurs/323/the-magic-of-blackboard-inc http://www.andyhinesight.com/ http://www.inkandescentpr.com http://www.beinkandescent.com/tips-for-entrepreneurs/1202/3-ways-to-become-more-empathetic http://www.beinkandescent.com/entrepreneur-of-the-month/1007/the-science-of-healing http://www.beinkandescent.com/tips-for-entrepreneurs/2230/what-can-entrepreneurs-do-to-fight-for-human-rights-karen-hanrahan-explains http://www.beinkandescent.com/entrepreneur-of-the-month/2147/andy-hines-shines-a-light-on-the-future-of-the-workforce http://www.beinkandescent.com/entrepreneur-of-the-month/863/ridley-pearson-lights-up-the-sky http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.beinkandescent.com/tips-for-entrepreneurs/714/wannabe-fools http://www.currysauto.com http://www.inkandescentnetworking.com http://www.beinkandescent.com/entrepreneur-of-the-month/1163/what-it-means-to-have-it-all-insights-from-52-truly-amazing-women-and-some-amazing-men http://www.weaversway.coop http://www.beinkandescent.com http://www.beinkandescent.com/entrepreneur-of-the-month/1081/Pamela+Hartigan http://www.beinkandescent.com/tips-for-entrepreneurs/102/the-bognet-way http://www.theinkandescentradioshow.com http://www.beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment http://www.beinkandescent.com/tips-for-entrepreneurs/299/dr-ben-carson-offers-advice-for-entrepreneurs-on-how-to-conduct-a-best-worst-analysis http://www.beinkandescent.com/entrepreneur-of-the-month/974/dont+sweat http://www.beinkandescent.com/entrepreneur-of-the-month/818/reebok-s-president-uli-becker-jumpstarts-the-shaping-up-of-america http://www.weaversway.coop http://www.beinkandescent.com/tips-for-entrepreneurs/426/insights-on-business-from-the-rosetta-stone http://www.beinkandescent.com/entrepreneur-of-the-month/1924/michael-franti http://www.beinkandescent.com/tips-for-entrepreneurs/1870/dr+ruta+aidis http://inkandescentnetworking.com/index.php?s=host-directory http://www.beinkandescent.com/tips-for-entrepreneurs/736/the+four+generations http://www.beinkandescent.com/tips-for-entrepreneurs/1918/dr-andrew-weil-s-tips-for-achieving-emotional-well-being http://www.beinkandescent.com/entrepreneur-of-the-month/2163/holy-bagumba-kate-dicamillo-s-flora-ulysses-takes-readers-on-an-incandescent-adventure-costco-connection http://inkandescentnetworking.com/?s=network http://beinkandescent.com/back-issues?q=2011-10 http://www.beinkandescent.com/entrepreneur-of-the-month/1127/entrepreneurs-in-education http://www.inkandescentspeakers.com http://www.beinkandescent.com/tips-for-entrepreneurs/359/steven-schussler-s-5-ps-for-business-success-personality-product-persistence-people-philanthropy http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.beinkandescent.com/entrepreneur-of-the-month/954/martha-beck-helps-you-find-your-way-in-a-wild-new-world http://trulyamazingwomen.com http://www.beinkandescent.com/tips-for-entrepreneurs/561/starbucks-rules http://www.beinkandescent.com/tips-for-entrepreneurs/183/ted-leonsis-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/1462/government+rules http://www.beinkandescent.com/tips-for-entrepreneurs/461/business-tips-from-the-love-doctor http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.beinkandescent.com/tips-for-entrepreneurs/530/to-everything-turn-turn-turn-roger-and-camilla-mcguinn-s-tips-for-entrepreneurs http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.beinkandescent.com/entrepreneur-of-the-month/1987/darrah-cloud http://www.beinkandescent.com/tips-for-entrepreneurs/1897/mob-rules-what-former-heist-expert-louis-ferrante-can-teach-you http://www.beinkandescent.com/tips-for-entrepreneurs/1763/how-to-create-a-lean-in-circle www.bartlettpearinn.com