• January 2015

PR Rules: How to Market Your Company Like a Pro

Got a great product or service that you want potential customers to know about?

Tune in to Let’s Talk Live every month for marketing tips from Hope Katz Gibbs, author of PR Rules: The Playbook.

In this episode of Let’s Talk Live, reporter Sonya Gavankar interviews Gibbs, founder of Inkandescent Public Relations, and publisher of Be Inkandescent magazine, about the best, most affordable, least time-consuming ways for someone to promote their business.

In the book, Gibbs spells out the 8 Steps to PR Success. Step 1 is to create a stunning website, which she talked about in the previous episode of “Let’s Talk Live.”

In the current episode, she discussed Step 2: Develop an explosive PR and marketing campaign.

Watch the episode to learn how to get attention fast and affordably.

Pick up a copy of PR Rules: The Playbook, and watch Let’s Talk Live next month for tips on Step 3 of the 8 Steps to PR Success: Write a Column and Host a Radio Show.

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