• February 2014

Step 5—Network Wisely: It's "PR on the Ground"

From “PR Rules: The Playbook—The Entrepreneur’s Guide to Supersizing Your Small Business.” Available in April 2014

By Hope Katz Gibbs, with Kathleen McCarthy
Authors
PR Rules: The Playbook

What it is:

  • Networking at its best is “PR on the ground.” It’s the opportunity to come into contact with potential customers who want to meet you and hear about what you do—and how you can work together. This is Networking Nirvana.
  • It’s a place to showcase your services and put a face on your business.
  • Great networking events also give you the opportunity to find potential suppliers and employees that you’ll need as you build your business.

What it’s not:

  • Networking events are not a time to over-imbibe, troll for sex, scarf up a free meal—or bring anything but your A-game to the party.
  • It’s not a sure-fire to build your business—because there are plenty of events you’ll attend that don’t draw your ideal customers, leaving you feeling like you just wasted your time.
  • Cheap. While some events are free, many cost $50 or more to attend. If you plan on joining several organizations and attending several networking events each month, be sure to calculate the return on investment.

Why it’s important:

  • It gets you out of your office. Networking is an essential way to spread the word about what you do. And meeting someone in person is a surefire way to know if you can work together.
  • It gets you out of your comfort zone. Network in places where you feel comfortable. If golf is your passion, bring some business associates out for a game. It’s not a novel idea, but doing this well takes some finesse. “If you’re not close friends with your boss, then a game of golf could be a daunting prospect,” says John Byrne, golf pro and master networker at Into the Rough, an online source for info on golf, particularly in the United Kingdom. If golf isn’t your bag, try bowling, attending a sporting event, or going to a show.
  • It helps you put your best face forward. Recognize that professional networking opportunities can happen anywhere in day-to-day life—at the grocery store, on a plane, hailing a cab, or on a subway. When you start to be aware of that possibility, you’ll find yourself surrounded by potential resources, collaborators, and customers. Start paying attention.

Learn more in PR Rules: The Playbook, in bookstores in April. Pre-order your book today by clicking here.

http://www.beinkandescent.com/entrepreneur-of-the-month/818/reebok-s-president-uli-becker-jumpstarts-the-shaping-up-of-america http://www.beinkandescent.com/tips-for-entrepreneurs/102/the-bognet-way http://www.beinkandescent.com/tips-for-entrepreneurs/359/steven-schussler-s-5-ps-for-business-success-personality-product-persistence-people-philanthropy http://www.sharonarmstrongandassociates.com http://www.beinkandescent.com/entrepreneur-of-the-month/1966/selling-with-noble-purpose-what-you-need-to-know http://www.beinkandescent.com/tips-for-entrepreneurs/183/ted-leonsis-tips-for-entrepreneurs http://www.beinkandescent.com/entrepreneur-of-the-month/2163/holy-bagumba-kate-dicamillo-s-flora-ulysses-takes-readers-on-an-incandescent-adventure-costco-connection http://www.beinkandescent.com/entrepreneur-of-the-month/1081/Pamela+Hartigan http://www.beinkandescent.com/tips-for-entrepreneurs/461/business-tips-from-the-love-doctor http://www.beinkandescent.com/entrepreneur-of-the-month/2147/andy-hines-shines-a-light-on-the-future-of-the-workforce http://www.beinkandescent.com/tips-for-entrepreneurs/714/wannabe-fools http://www.beinkandescent.com/entrepreneur-of-the-month/2082/what-will-your-second-act-be http://inkandescentnewsletters.com http://www.beinkandescent.com/entrepreneur-of-the-month/1007/the-science-of-healing http://www.beinkandescent.com/entrepreneur-of-the-month/954/martha-beck-helps-you-find-your-way-in-a-wild-new-world http://www.beinkandescent.com/tips-for-entrepreneurs/236/nell-merlino-s-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/1870/dr+ruta+aidis http://www.beinkandescent.com/entrepreneur-of-the-month/1058/michael-gerber-takes-us-inside-the-dreaming-room http://inkandescentnetworking.com/index.php?s=host-directory http://inkandescentpr.com http://www.weaversway.coop http://www.beinkandescent.com/tips-for-entrepreneurs/426/insights-on-business-from-the-rosetta-stone http://www.beinkandescent.com/tips-for-entrepreneurs/1763/how-to-create-a-lean-in-circle http://www.inkandescentspeakers.com http://www.beinkandescent.com/tips-for-entrepreneurs/401/robert-s-rules-for-non-profits-businesses-volunteers-and-donors http://www.beinkandescent.com/entrepreneur-of-the-month/1163/what-it-means-to-have-it-all-insights-from-52-truly-amazing-women-and-some-amazing-men http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.beinkandescent.com/tips-for-entrepreneurs/620/unleash-your-potential http://www.beinkandescent.com http://www.crewscontrol.com http://www.beinkandescent.com/tips-for-entrepreneurs/447/a-look-inside-the-nature-conservancy http://www.beinkandescent.com/entrepreneur-of-the-month/2055/the-fun-of-paying-it-forward http://www.beinkandescent.com/tips-for-entrepreneurs/1462/government+rules http://www.beinkandescent.com/tips-for-entrepreneurs/299/dr-ben-carson-offers-advice-for-entrepreneurs-on-how-to-conduct-a-best-worst-analysis http://www.beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment http://www.beinkandescent.com/tips-for-entrepreneurs/1918/dr-andrew-weil-s-tips-for-achieving-emotional-well-being http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.beinkandescent.com/tips-for-entrepreneurs/1272/Seth+Goldman http://www.beinkandescent.com/tips-for-entrepreneurs/2229/science-of-gratitude http://www.andyhinesight.com/ http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.beinkandescent.com/tips-for-entrepreneurs/736/the+four+generations http://www.beinkandescent.com/tips-for-entrepreneurs/530/to-everything-turn-turn-turn-roger-and-camilla-mcguinn-s-tips-for-entrepreneurs www.houseofsteep.com http://www.beinkandescent.com/tips-for-entrepreneurs/1202/3-ways-to-become-more-empathetic http://www.currysauto.com http://beinkandescent.com/back-issues?q=2011-10 http://www.theessentialhrhandbook.com http://www.beinkandescent.com/entrepreneur-of-the-month/893/Maria+Bartiromo http://www.beinkandescent.com/entrepreneur-of-the-month/974/dont+sweat http://www.inkandescentnetworking.com http://www.beinkandescent.com/articles/?c=hiring http://www.beinkandescent.com/tips-for-entrepreneurs/323/the-magic-of-blackboard-inc http://www.weaversway.coop http://www.beinkandescent.com/tips-for-entrepreneurs/1849/Charting+the+Course http://www.beinkandescent.com/entrepreneur-of-the-month/1987/darrah-cloud http://www.beinkandescent.com/entrepreneur-of-the-month/863/ridley-pearson-lights-up-the-sky http://trulyamazingwomen.com http://artatlargeinc.com/ http://www.beinkandescent.com/tips-for-entrepreneurs/152/tactical-tips-from-gina-schaefer http://www.beinkandescent.com/entrepreneur-of-the-month/1127/entrepreneurs-in-education http://www.beinkandescent.com/entrepreneur-of-the-month/2041/PR+Rules http://www.pr-rules.com http://www.beinkandescent.com/tips-for-entrepreneurs/561/starbucks-rules http://www.beinkandescent.com/tips-for-entrepreneurs/2230/what-can-entrepreneurs-do-to-fight-for-human-rights-karen-hanrahan-explains http://www.beinkandescent.com/tips-for-entrepreneurs/1819/mansour-javidan-s-tips-for-successful-global-leaders http://www.beinkandescent.com/tips-for-entrepreneurs/690/good-ideas-optimism-and-a-healthy-splash-of-doing-good-success http://www.beinkandescent.com/tips-for-entrepreneurs/2201/can-lsd-and-ecstasy-help-us-harness-the-power-to-heal http://www.beinkandescent. com/tips-for-entrepreneurs/586/ I%27ll+Mature+When+I%27m+Dead http://www.theinkandescentradioshow.com http://www.beinkandescent.com/tips-for-entrepreneurs/781/alan-webber-s-favorite-rules-for-2012-and-beyond http://www.beinkandescent.com/tips-for-entrepreneurs/1702/marketing-professor-raj-sisodia-on-the-future-of-business-success http://www.beinkandescent.com/tips-for-entrepreneurs/1288/do-you-have-the-barefoot-spirit-here-s-are-11-ways-to-harness-it http://www.beinkandescent.com/tips-for-entrepreneurs/1897/mob-rules-what-former-heist-expert-louis-ferrante-can-teach-you http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.inkandescentnetworking.com http://www.beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment http://www.beinkandescent.com/tips-for-entrepreneurs/501/lee+woodruff+tips http://inkandescentnetworking.com/?s=network http://www.beinkandescent.com/tips-for-entrepreneurs/1791/7+Top+Dog+Tips http://www.beinkandescent.com/tips-for-entrepreneurs/1737/Zieglers+7+Tips www.bartlettpearinn.com http://www.inkandescentpr.com http://www.beinkandescent.com/tips-for-entrepreneurs/270/jonathan-alter-s-tips-for-entrepreneurs http://www.beinkandescent.com/entrepreneur-of-the-month/1924/michael-franti http://www.beinkandescent.com/tips-for-entrepreneurs/205/muhammad-yunus-tips-for-entrepreneurs http://www.beinkandescent.com/tips-for-entrepreneurs/21/julie-s-tips-for-entrepreneurs