• July 2013

Are You Comfortable With Risk?

By Rita Cheng, CRPC®, CFP®
CEO, Blue Ocean Global Wealth

In the world of investment, winning and losing has much to do with the concept of risk.

In fact, in my experience, the best investors are those who look at investing as an art, rather than a science. The tools they rely on most are common sense and experience.

What I was most intrigued by in the book, “Top Dog: The Science of Winning and Losing,” by Po Bronson and Ashley Merryman, is the discussion of whether individuals are wired to win or lose—and how this affects innovation and responses to setbacks.

From a financial planning point of view, here’s how I believe people’s perspective on winning and losing relates to saving for retirement:

  • Understand the psychology of investing. The proliferation of the 24-hour news cycle has transformed and simplified our acknowledgment of the investment portfolio. It’s easy to think that mutual funds or stocks are either green with life (when they are up), or red with death (when they are down). When you’re investing, it’s important to look at the big picture.
  • Beware of the drama in the language of investing. On a good day, we hear that the market “soared.” On a bad day, the market “plunged.” The language describing stock market activity can send the most fainthearted on an emotional roller coaster. Sometimes my clients think they are losing money, when in fact their investment portfolios have actually made money!
  • Don’t view investing as binary. Your investment portfolio yields a numerical value that is only one part of assessing a person’s overall holistic well-being, which includes financial health, spiritual health, emotional health, physical health, and mental health.
  • Consider the principles of behavioral finance. This is a field that proposes psychology-based theories to explain stock market anomalies. Within behavioral finance, it is assumed that the information structure and the characteristics of market participants systematically influence individuals’ investment decisions as well as market outcomes.
  • Demand purposeful solutions. When working with my clients, I propose a series of options and strategies that show my clients the good, the bad, and the ugly. Specifically, I don’t select only the funds that return the most if I don’t think my clients have a willingness and ability to withstand risk, or the emotional fortitude to stay the course. And I don’t select only the funds that haven’t lost money, because there is no guarantee that will continue to be the case in the future.
  • Analysis is key. As one my clients eloquently stated, “Every company has great online tools and resources. In fact, many of them are free. What I value is how you take the time to ask me both the qualitative and quantitative questions that provide me with context. With this context, I certainly feel more confident about my personal finances.” Look for the same in your financial planner.

Now let’s talk about risk.

Each individual shows diverging competitive styles at different stages of life. Traditional views hold that the level of risk tolerance flattens out as people approach later stages of life.

Bronson and Merryman explain this in “Top Dog,” pointing to a 2011 study in the journal Psychology and Aging. The study found that people tend to become more competitive until about age 50, when their competitive fire gradually begins to cool.

In this sense, as individual investors gain more experience with investing or other forms of competition throughout the course of their lives, they may develop a heightened sense of confidence about their financial decisions. Experience and intuition, however, are not always reliable: they need to be constantly monitored and adjusted to ensure consistency with one’s life financial goals.

Fundamental differences between men and women affect their investing approach.

Countless studies have shown what we all know: Women are more comfortable with taking risks only when they are reasonably sure about the chance of winning; while men seem to enjoy competing against all odds.

I have seen this phenomenon in my office when some couples seek financial planning and investment advice. Sometimes the views of the individuals in the couple are so divergent that the couple needs an intermediary to help them reach a consensus toward their goals and strategies.

For a couple to get the best financial advice possible, the individuals in the couple need to know themselves and each other well, and be able to communicate well with each other before seeking financial advice from a third-party.

When it comes to financial planning, keep this in mind:

1. Volatility in the financial markets has been unprecedented over the past few years following the global financial crisis. Notably, the S&P 500 index finished flat in 2011. If you invested in the in the S&P 500 through an exchanged traded fund or index fund, would you call yourself a winner or a loser?

2. Investors may be conditioned to think that they are only winners if they consistently select funds that increase in value. In working with my clients, because financial planning is the foundation of our relationship, clients are not as focused on performance numbers, but stay focused on their progress towards their life goals. This is the only constant we can control—our own view of where we stand in relation to our definition of winning and losing.

3. Remember, investment planning in isolation does not constitute financial planning. Without a clear link between your investments and goals, it’s easy to have trouble distinguishing the forest from the trees. Financial planning helps you understand the impact that each financial decision has on other areas of your financial life.

4. Financial planning is about controlling spending, managing credit, reducing taxes, increasing savings, protecting family and assets, and building wealth for the future. This process entails gathering financial information, establishing life goals, evaluating your current financial status, and developing a strategy to help you achieve your life goals.

5. Developing a strategy is critical, but monitoring the strategy is equally important. Be sure to monitor your progress toward your goals. Even if your goals have not changed, the world around you may have changed. For example, laws on tax deductions and credits change, and so do retirement plan contribution limits and interest rates.

The Bottom Line

In my mind, we are all winners when we set goals, develop a plan to reach goals, implement the plan, and properly monitor our progress toward goals.

I don’t agree with the perspective in the song by ABBA that says, “The winner takes it all, the loser standing small.” To me, these lyrics reinforce the notion that life is all about winning and losing.

If your investment decisions are part of a strategic financial-planning process, then I firmly believe, like Lady Gaga sings, that: “Sometimes in life you don’t always feel like a winner, but that doesn’t mean you’re not a winner.”

I tell my clients and followers that if their investment portfolio funds their children’s education, their family vacations, and their retirement—then they are certainly winners in my book.


Marguerita M. Cheng, CFP® is the CEO of Blue Ocean Global Wealth, which provides corporations and institutions with portfolio construction, investment due diligence, and risk-management consulting services. The firm works with families, entrepreneurs, and executives to help them identify and achieve their financial goals. As a CFP Board Ambassador, she helps educate the public, policy makers, and media about the benefits of competent, ethical financial planning.

A Financial Planning Association (FPA) National Board Member and member of the finance committee, Cheng served eight years on the Board of Directors of her alma matter, The Robert H. Smith School of Business at University of Maryland, where she collaborated to increase alumni engagement and developed asset management education programs. She is also the President of the Blue Ocean Economic Empowerment Fund.

Cheng says her greatest joy and passion is touching the lives of others so that they may achieve their “personal financial success.”

For more information, visit www.blueoceanglobalwealth.com.

Securities offered through Private Client Services, LLC. Member FINRA | SIPC. Advisory products and services offered through Blue Ocean Global Wealth, a registered investment advisor. Private Client Services, LLC and Blue Ocean Global Wealth are not affiliated entities.

Blue Ocean Global Wealth intends that this article will be viewed for informational purposes only. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

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