Are You Ready to Super-Size Your Small Business?
That’s the question Inkandescent Group founder Hope Katz Gibbs posed to two superstar entrepreneurs at the May 23 Professional BusinessWomen of California Conference in San Francisco.
The superstar entrepreneurs on the panel include:
- Kristine Carlson (pictured above) is the co-founder of the Don’t Sweat the Small Stuff series. With nearly 40 books written to date, the series has sold millions of copies since she and her husband Richard published the first book in 1985. Carlson’s latest book, “Don’t Sweat the Small Stuff for Moms,” hit the bestseller list the month it was released—on Mother’s Day, May 2012.
- Bonnie Harvey (pictured right) is the co-founder of Barefoot Wine. With her partner, Michael Houlihan, she grew a business that started in her laundry room into a brand that was so delicious to customers that E. & J. Gallo bought it for millions in 2006. Harvey and Houlihan’s new book, “The Barefoot Spirit,” hit bookstores in May.
The moderator and coordinator of the panel is Hope Katz Gibbs (pictured below), who founded InkandescentPR.com, an Inkandescent Group Company, in 2008. She’s the creator of the Inkandescent Speakers Bureau, which offers best practices in small business from industry leaders, including Carlson and Harvey. Her mission is to promote, educate, and inspire entrepreneurs, and the websites of her PR, marketing, design, website development, and publishing company now get more than 1 million hits/month.
These entrepreneurial phenoms not only super-sized their businesses, they can tell you what to do to achieve exponential growth in yours.
Using Inkandescent PR’s 8 Steps to PR Success as a guide, the three entrepreneurs teach the audience how they accomplished their goals—and offer strategic insights on how you can, too. Here’s the story.
First and foremost: Have a great product to sell! Here’s why:
Hope Gibbs All the best PR and marketing in the world won’t make up for a bad product or service, so the first step in creating a successful business is, of course, to have something that is useful and valuable to customers.
That’s exactly what Bonnie Harvey and Kristine Carlson did when they launched what eventually became multimillion-dollar businesses.
Bonnie Harvey on the story behind Barefoot Wine: When Michael Houlihan and I started Barefoot Wine in our laundry room in 1986, we dreamt that Barefoot would become a national bestseller. In 2005, that dream became a reality when we sold to E. & J. Gallo. We accomplished it several ways—most notably doing what is now termed “worthy cause marketing,” where we engaged the nonprofits we loved to support them in our effort to spread the word about our wine. They made us popular because the wine was so good. We also used performance-based compensation, and held a comprehensive view of customer service, resulting in the National Hot Brand Award for outstanding sales growth in 2003 and 2004. In the years since, we have helped dozens of other entrepreneurs find ways to expand their brand—often with little money and no industry experience. Our new book, “The Barefoot Spirit,” shows the way.
Kristine Carlson: My husband, Richard, and I had huge success with our series of books about how to find happiness and reduce stress. In fact, Don’t Sweat the Small Stuff was one of the fastest selling books of all time. It was USA Today’s #1 bestselling book for two consecutive years, and our books in that series have spent more than 100 weeks on the New York Times bestseller list. When Richard passed away in December 2006, he left behind a legacy of nearly 40 books that have helped millions or others learn not to let the small things in life get the best of them. With my May 2012 book, Don’t Sweat the Small Stuff for Moms, I have taken up the torch of continuing the “Small Stuff” series. My goal in this book, as it is in my life, is to be authentic, and to write in a way that makes people feel I am talking to them.
Now you can move on to the fun stuff: Promoting your business product or service! Here’s how.
Step 1. Create a stunning website.
PR expert Hope Gibbs explains: A good website is a necessity. Design matters. So does good writing. The phrase to keep in mind is: What’s in it for the reader?
What it is:
- Your website is your little black dress, your Brooks Brothers suit. It doesn’t have to be über-fancy or formal, but it does have to look good and reflect the essence of your company. Simply be sure your site looks as fantastic as you do. But be forewarned! Creating your company website is often a painful process. You are looking at your business, and yourself, in the mirror. You are scrutinizing every detail, and digging deeply into what the business is now, and what you hope it will become. Don’t let that overwhelm you. Let this process be exciting—just like dressing up for an exciting, important event.
- The nitty gritty: At a glance, your website has to let customers know who you are, what you do, and how to contact you. Be sure there is one sentence on the homepage that identifies your mission and goals. This is what reporters look for—don’t make them dig.
- Your website also gives you a fantastic opportunity to tell your story in depth and in ways your customers will appreciate. Share your passion, your services, your team, and your accomplishments. Just be as clear and concise as possible.
- Click here to see the websites Inkandescent has created for a glimpse of what we consider to be top-notch.
What it’s not: Your website is not the hamper that you throw everything into. It’s not the place to showcase your favorite songs (tempting as it is, please don’t put music on your site). Your home page is also not the place to post a Flash movie about your company. Videos on your website are great, but no one wants to watch a flick about a firm more than once. And if customers are taking the time to visit your site—they want to access information immediately. Don’t make them wait.
How have you used your website to help grow your business?
Bonnie Harvey: Websites weren’t even happening when we started Barefoot. We had to promote it word-of-mouth, the old fashioned way. That’s why we developed Worthy Cause Marketing, an initiative that supported causes in the area that then bought and supported our wine. Here’s how it worked: We would identify a nonprofit that we believed in, and when they had an event, someone from our team would attend, serve wine, and get the word out. They were our Barefooters, and they did a great job promoting how delicious Barefoot wines were. We also put signs in the stores promoting the nonprofits, and asked customers to donate to these organizations. One of our first partners was The Surfrider Foundation, which is now a huge group. We grew, they grew, and it was a wonderful partnership. Worthy Cause Marketing was a key to our success. Years later, we still believe that face-time beats Facebook. That may not be popular, but for us it was true! (Check out the Barefoot website.)
Kristine Carlson: Having a great website is a lesson I have learned well, and am still continuing to learn. It is like having a storefront on Madison Avenue in New York. It has to represent your presence, and I’m just accomplishing that goal. Earlier versions of my websites were creative and friendly, but they weren’t very functional. Consolidation is the key. And it’s clear to me that to brand yourself, everything has to be an extension of you. You have to be able to reach visitors to your website fast, to tell surfers they are in the right place. Your website doesn’t have to be fancy, but it does have to be on track. (Check out Carlson’s website.)
2. Develop an explosive PR and marketing campaign
Hope Gibbs: This is where you need to understand the playing field, which means knowing the difference between PR, marketing, advertising, sales, and social media—and how they can, and should, be coordinated to get you maximum visibility.
What it is:
- You need to tell people who you are, and why they should buy your service or product instead of any of the other available ones from other companies.
- Credibility is a key way to showcase, and convince, potential customers that you’re a trusted source. Whether your business is financial services or auto repair, appearing in the press builds your reputation. It’s always better to have someone else blow your horn, rather than doing it yourself. Being in the news can sometimes make you a star—although that shouldn’t be the goal because stars fall. A PR campaign keeps you shining bright for years to come.
- Your brand goes viral. When one reporter catches on to the magic you are creating, others tend to follow suit. Realize that reporters often feed from the same pool, so once you start to get your message out there, you become a go-to source for other reporters. That helps build your reputation
- Click here to see the Inkandescent newsletters that we create monthly for our clients.
What it’s not: PR is not direct sales. It’s information sharing, story telling, relationship building, and an effective way to educate consumers and colleagues. Getting in the news is not likely to generate sales, especially if you aren’t a b2c company. If you are, it helps, but often it’s a short-term gain. After all, when was the last time you read about a company in the newspaper and hired it?
What has been the most successful aspect of the marketing and PR campaigns for your business?
Bonnie Harvey: In addition to our Worthy Cause Marketing campaign, we participated in as many community events as we could that resonated with us personally. Being that the Internet wasn’t invented yet, this was the only way to spread the word. But even now, I encourage other companies to do the same because there is nothing quite as powerful as making direct contact with your customers. In fact, American companies annually spend $200 billion on paid PR and advertising. Michael and I have a personal goal to encourage companies to take 10 percent of that investment and put it back into their own communities by supporting worthy causes.
Kristine Carlson: The essence of a good PR and marketing campaign has changed tremendously since Richard published the first “Don’t Sweat” book in the 1980s. The business model back then was to write a book in a year. Then, once it was done, you had three months to market and launch it. In our skinny days, when Richard was up and coming and we were mostly working locally, he didn’t get national publicity. So we used direct mail, spoke to groups in person, and networked like crazy. When he hit it big, and he was interviewed on national shows—he was on “Oprah” four times—that was the tipping point that sent him into the big leagues. At that point, publishers were printing 1 million books to keep up with demand. But that was the old model. Publishers don’t do that anymore. When I wrote “Don’t Sweat the Small Stuff for Moms,” the publisher printed 90,000 copies—which was a huge first print run. But then, about 30 percent of the demand is in e-books, so it’s a whole new world. That means there are no nine-city tours. And that means a well-targeted campaign is critical, and much of the responsibility falls on the author. It’s exciting, but it can also be daunting. The key is to have a good strategy.
3. Write a column in a magazine and launch your own radio show
Hope Gibbs: By the time you have perfected your business model, and you know that your products and services are of use and interest to customers, you’ll have developed your reputation as an expert in your industry. Now is the time to let even more customers know about the good work you are doing by writing articles and publishing them in magazines and blogs, and sharing your insights through podcasts and videos.
What it is:
- Educating customers is essential to building trust and credibility. By writing interesting, informative articles, you “show, don’t tell” the world about what you know. This is a basic rule of journalism, because it respects readers and teaches them something they need or want to know.
- Being a columnist or radio show host puts you in front of an audience you might not otherwise reach. Since the publication you are targeting will be related to your industry, it puts you in front of your ideal customer. These readers will also potentially become part of your database and receive your monthly newsletter.
- Consistency is key. Just as your newsletter should blast out regularly, columns in monthly publications keep you in front of a broad readership. This enables you to deliver your message repeatedly at predictable intervals, and it’s more effective than simply being quoted ad hoc in news stories.
- Click here to view Be Inkandescent magazine, to sign up for a free subscription, and to see if you’d like to be a columnist.
- Want to try your hand at hosting a radio show? Click here to check out the Inkandescent Radio Network.
What it’s not: Venting, or talking off the cuff about what’s bugging you, is not the goal of this outreach opportunity. Unless it’s your business or core message, steer clear of politics and religion, and other obvious landmines. While spontaneity is great, being unprepared—especially in terms of a radio podcast—is not. As you put together your entire PR, marketing, and media outreach efforts, plan ahead, be strategic, and know the ROI before you jump in.
How have you used magazine articles to get the word out about your businesses?
Bonnie Harvey: Our “Footnotes” newsletter was something we put out monthly to our buyers. It kept us foremost on their minds, and e-newsletters and columns do the same today. In fact, we are writing several blogs now, and dozens of magazines have picked up our articles, including TheBrandAuthority.net,. See our own blog at BarefootWineFounders.com.
Kristine Carlson: Years ago, the publisher would run a national campaign for us. They’d also do a satellite radio tour, and would pay for someone to organize 20 to 30 interviews in a day—and then they’d sell serial rights to national magazines. Of course, all that has changed. Today, the focus is on social media and the Internet, and so much is given away for free. So I put my focus where I can be effective. It’s not possible to do it all, so again, having a clear strategy is critical. After all, we’re in the self-help business. I can’t go out there and preach something I’m not living. My advice is not to scatter yourself too thin. Pick a few online publications to focus on, and do a good job providing content for those sites.
4. Make a splash in the news
Hope Gibbs: Getting quoted and featured in the news is the cherry on the hot fudge sundae for many entrepreneurs. Depending on the number of readers a publication or media outlet has, it can be a valuable way of reaching a broader audience. Caveat emptor. Before you spend oodles of time and money landing press mentions, know why you want to be quoted, what you want to say, and what you can reasonably expect to get out of the investment.
What it is:
- Building credibility is the goal of being in the news. As we said in Step 2, having a reporter blow your horn is a great way to build fans, and hopefully customers. You also win when other reporters pick up on the story—and on you as a trusted source. But the return is not a sure thing. Clients whom we’ve gotten quoted in the Wall Street Journal, The New York Times, and on CBS’ “The Early Show” (ourselves included) have not gone on to make millions overnight.
- Sharing your expertise through the media is also valuable. And it may turn into sales, especially if your business isn’t hyper-local. Even if your business is focused on one geographic area, appearing in the news can be beneficial if you have the ability to sell products and services online.
- Parlaying several media mentions into marketing and sales tools for your business is also important. These media mentions should be noted in your newsletters and posted on your website.
- Click here to see some of the news organizations you might get quoted in.
What it’s not: Getting quoted in the news isn’t a golden ticket to overnight success. And the timing isn’t under your control; you may spend more than an hour being interviewed by a reporter and find you’re only quoted once in the resulting article, or your interview could be cut completely from a news story. Fortunately, even when an appearance in a newspaper, magazine, website or blog, or broadcast outlet doesn’t yield direct sales, it can be part of your broader PR and marketing strategy. However, relying on media appearances is not a predictable way to increase sales.
What strategies have you both used to make a splash in the news?
Bonnie Harvey: Getting quoted in the news was our speciality—mostly because Michael and I had so much fun doing it! Every time we got an award, we’d contact the local newspapers. Then we faxed an announcement about it to the store owners. We also turned those press mentions into “shelf talkers,” and posted copies of articles about Barefoot in all of the stores that carried Barefoot Wine. Whether it was hot news or not, we maximized it. It didn’t take long for buyers to get the impression that they were seeing Barefoot everywhere in the press. Of course, it was all coming from our office. We just made it known to the buyers. And it worked to increase our sales.
One of our favorite press mentions came when we made T-shirts that compared Barefoot to Baron Rothschild’s Château Lafite wine. We said we were the Chateau LaFeet, and gave them out to everyone we could. We even sent them to his winery in France, and eventually the Baron got wind of it, and his assistant told us to cease and desist because, they said, he was worried about market confusion. We asked him to send us the request in writing—because it was so ridiculous. Our wine was $4.99/bottle, and his was more than $100/bottle. So they sent the request to us in writing—and we sent his note off to the press. It got picked up around the world. Headlines read, “The Baron Goes After Barefoot Cellars.” It was a riot. My advice is to take all the news you can find, or create it—and get it out to everyone you can, as often as possible.
Kristine Carlson: Richard’s bestselling status took us from local to national reach in less than a decade. What we learned is that there needs to be something juicy about your story for an established reporter to spread the word to the masses—and that’s the key. I took a page from that playbook, and when I published “Don’t Sweat the Small Stuff for Moms,” it captured the interest of the “Today” show and Readers Digest, which let people know that the book is out there. Then we got 150 “Mommy bloggers” to splash it all over the web, which gave us million of hits. We didn’t pay anyone to be affiliates, but used what we call “the friendship affiliate program,” and spread the word using databases of many friends that we created partnerships with—and that helped a lot. While it’s complicated and time consuming to grab a huge marketshare today, it is possible. We have sold 80,000 copies in the last year, which is pretty good.
5. Network wisely.
Hope Gibbs: When you attend events that are filled with your potential clients and customers, this is what we call “PR on the Ground.”
What it is:
- Networking helps you accomplish the same goal that you hope to reach by getting in the news—finding the people who will learn about your product or service, trust you as a source, and become your customer.
- When you meet someone in person, you are putting a face on your business. You also develop valuable connections with people you may do business with—or who may recommend you to their friends and colleagues.
- Meeting people at events also gives you the opportunity to find the potential suppliers and employees that you need to build your business.
- Click here for some events we recommend.
What it’s not: Networking events are not a time to over-imbibe, troll for sex, attend for a free meal, or bring anything but your A-game to the party. That said, it’s not always easy to find the right events to attend. If you are going to take time away from your busy schedule, it’s critical that you connect with the right people. Be sure to do an ROI Assessment (Return on Investment) on how much you are spending in attendance fees, meals and drinks, and time that you could be doing something else. Nonetheless, networking is an essential way to spread the word about what you do. And, meeting someone in person is a surefire way to know if you can work together.
What is your networking strategy, and how to you make the most of networking opportunities?
Bonnie Harvey: When it came to networking, we always looked for local organizations to connect with owners and potential wine buyers. We found a great fit at a horse racetrack in Sacramento. In exchange for a case of wine and two T-shirts to the winner and the owner of the track, we got to sponsor a race—and we got seats in the stadium where we could bring customers and buyers, and we all wore our Barefoot T-shirts. It didn’t cost us much money—and it was great visibility. Plus, we had a ball.
Kristine Carlson: When it comes to networking opportunities, I try to pair myself up with people who have something equal to me. I call it Powerful Partnerships—and work to align with those who have the same approach to life as I do. This is always someone who is authentic and has a similar value system. I’m careful about this process, and even if someone appears to be super successful, I may not partner with them if their values don’t align with mine. I find that Mastermind programs are a great way to network. I’m in three of those groups now, and I love it because the members are like-minded.
Networking is powerful, and I try to meet as many people as possible when I go to events. In one sentence I identify myself: “I’m Kristine Carlson, co-author of the ‘Don’t Sweat the Small Stuff’ series.” If they have heard of us, that will be enough to tell them what I’m about. If we connect, then the rest will come naturally.
6. Join a Speakers Bureau
Hope Gibbs: There’s probably no better way to find new clients than by getting in front of a room full of people who want to hear what you have to say. But before you embark on this PR and marketing opportunity, know your audience so that you can tailor your message to them. Know what you want to say, how you want to say it—and what you want the audience to take away from your speech.
What it is:
- Speaking to groups of like-minded business folks guarantees that several, if not dozens of people, will learn from your expertise. That builds your credibility as much, if not more, than getting quoted in the news.
- The audience will also likely want to buy what you are saying—literally. In fact, when the industry experts, futurists, and veteran entrepreneurs on our Inkandescent Speakers Bureau are hired to speak, they almost always are hired to do consulting work, and are booked for additional speaking gigs.
- You will learn from the audience. They may not know more about your topic than you do, but paying close attention to their feedback will help you massage your message so that you can be even more effective. And if you are open to their ideas, they may be open to yours.
What it’s not: Speaking engagements are not venues for you to pontificate. The best speakers stay on point and deliver a message that is engaging and original. Being authentic is critical. But be realistic. Public speaking is not for everyone. And the big speakers bureaus only want experts who are at the top of their game. Smaller bureaus are more flexible and likely to take on less-experienced speakers. So be open to starting small—and be willing to work toward your ultimate goal.
How do you use speaking opportunities to promote your businesses?
Bonnie Harvey: Since we started marketing our book, we’ve spoken at dozens of events—sometimes for little or no fees. Not that we’ll do that for long, but we’ve found that one unpaid speaking event leads to many paid events going forward. This was the case when we spoke at the U.S. Association for Small Business and Entrepreneurship. The audience was filled with professors of universities who teach classes on entrepreneurship, and after Michael spoke to a crowd of 350, we were invited to travel around the country to talk to their students about our experience, and our new book. Many have designated the book as required reading. It has been a tremendous opportunity, not just to sell books, but to spread the word about building a business the Barefoot Spirit Way.
Kristine Carlson: I agree that speaking is really important because the public needs to meet you and know that you are a real person with a real life—and that you are someone they can relate to. They are always pleasantly surprised to see how normal I am. Depending on how large the group is, I’ll make my speech really intimate. In fact, if it’s 60-100 women in the audience, I’ll walk around the shake their hand and ask them questions. This will let me know if I need to lighten up the speech, go deeper, or make it more focused for moms with little kids or moms with teens. My goal is to give them a message that resonates with them. Also, a lot of people are too intimated to talk to you after the speech—so doing this helps them connect with me and realize that they can trust me. It’s also really important to my brand, and more importantly, to me as an author. I want to connect with my audience, because they are the people I’m writing my books for.
7. Write a book
Hope Gibbs: Who doesn’t want to write a book? It’s one of those fantasies that drives many professionals.
What it is:
- Books give you instant credibility. You must know what you are talking about, and be smart, if you have had the chops to publish a book.
- Books give you something to talk about as a public speaker. In fact, almost all of the experts whom we have asked to be on the Inkandescent Speakers Bureau are authors. Not only do they have something to say, they have something more than a speech to sell—and that’s good for them, the audience, and us.
- Successful authors know their stuff. And they often have businesses behind their books. That’s a good thing, because it’s tough to make a lot of money selling books—even notables such as TV journalist and author Tom Brokaw have shared that insight. If you have a business, your book can be the best marketing device you have.
What it’s not: While many people fantasize about seeing their tome hit the bestseller list, the odds are against it. Until recently, the publishing industry was set up so that it actually restricted millions of wannabe writers from landing a book deal and becoming published authors. In many cases, that was a good thing. Self-published books tend to range from pretty good to absolutely awful. Poorly written and poorly crafted books don’t do a service to the author, or to readers. So if you are going to embark on this intense endeavor, know what you are getting into.
What was the motivation that drove you both to write your books?
Bonnie Harvey: We had so much passion about our business, and really loved growing it. After we sold Barefoot, a number of our staff members went on to start their own business, based on what they learned from us. They said we should write a book, and we thought that would be fun. So we wrote about the realities of business—the things that aren’t usually taught in business school. The fact is that your business plan is as good as the day you write it, because you are inevitably going to change directions based on what the market demands. We want to enlighten entrepreneurs to be bold—not to be afraid of not having enough money or not knowing the industry. That’s how we cut our teeth, and our goal with The Barefoot Spirit, is to teach others how they can, too.
Kristine Carlson: Writing a book is the ultimate way to get your message out. It’s a lot like birthing a child—books just don’t take as much work after they come out. That said, sometimes the birthing experience for a book can be just as painful. As a woman writer, I had a lot more self-criticism to work through than Richard ever did. He always stayed true to himself and figured readers would like what he had to say or they wouldn’t. I had more questioning, and it was more of a struggle to get to the starting line.
I try to write books in a way that makes people feel like I am talking to them. Like we are having a cup of tea and a girl chat. I want them to feel that sense of comfort and that we’re a team in this experience of life. I also write my books for myself, so in the end I end up with a book that has an intimate feeling. That’s what I want. I am just the facilitator, the instrument, the vehicle of the message. It’s up to the reader to take it in, and use the information to make shifts in their life. I hope they feel that my books assist in their process of moving toward inner peace.
8. Pay it forward
Hope Gibbs: In a 1784 letter to Benjamin Webb, Benjamin Franklin wrote: “I do not pretend to give such a sum; I only lend it to you. When you meet with another honest Man in similar distress, you must pay me by lending this sum to him; enjoining him to discharge the debt by a like operation, when he shall be able, and shall meet with another opportunity. I hope it may thus go thro’ many hands, before it meets with a knave that will stop its progress. This is a trick of mine for doing a deal of good with a little money.”
This is the essence of paying it forward. Used to describe the concept of asking the beneficiary of a good deed to “repay” it to others instead of to the original benefactor—the concept has been around a long time. Author and reformer Lily Hardy Hammond coined it in her 1916 book, “In the Garden of Delight.” In 1841, Ralph Waldo Emerson wrote an essay called “compensation,” in which he shared: “In the order of nature we cannot render benefits to those from whom we receive them, or only seldom. But the benefit we receive must be rendered again, line for line, deed for deed, cent for cent, to somebody.”
What it is:
- Giving back is good to do, and important. Simple as that.
- Once you have had success in business, it’s all the more important to share your wealth—and not just your money.
- Sharing your time and expertise is often as valuable as giving away your cash.
What it’s not: Research shows that there are 1.5 million nonprofits in the country, and another 1.2 million around the world. At least one of them, if not several, needs you. Is it really necessary to start your own nonprofit? Probably not. Giving back is something you do to benefit others. Check your ego, and then proceed according to your wise conscience.
Some people think the concept of “paying it forward” is for suckers, or that it’s only feasible for millionaires. Does “paying it forward” strike a chord with you?
Bonnie Harvey: Our Worthy Cause Marketing campaigns were a great way to give back. Of course, we got something out of them, too, because the truth is that you can’t give more than you receive. But when you are coming from the heart, and genuinely give to help someone else, it’s intuitive and those around you pick up on it. It makes living your life more enjoyable. Paying it forward is good for the other guy, but it’s good for you, too. And it should be. In my experience, you have to put a buck on it to make anything worthwhile. Barefoot shows how you can put a buck in your pocket while helping others accomplish their goals. After all, we sold good wine for $5/bottle. Talk about paying it forward.
Kristine Carlson: We live in a sharing time. It’s all about giving, and when you give with your heart—the more you will receive. It’s not pop psychology; it’s true. But you have to create value in your branding so you can stay competitive. So always look for ways to add value. I am generous in the blogs I write, the interviews I give, and in my desire to help others who have authentic messages. The collaboration model is more powerful than standing on your own. It’s one of the best things that the Internet has done. At our fingertips, we can connect with like-minded people. It’s another wonderful way to pay it forward.
Did you miss the Professional BusinessWomen of California Conference?
Learn more about the organization here: www.pbwc.org.
Check our our SPECIAL REPORT on The Inkandescent Radio Network: www.InkandescentRadio.com
Note: The conference featured inspiring speakers, interactive learning, and purposeful networking to create powerful experiences that unlock the full potential of women in the workplace, including:
- Sheryl Sandberg, Chief Operating Officer, Facebook
- Jennifer Granholm, Governor of Michigan
- Rita Moreno, Singer, Dancer, and Actress