• August 2015

The Book Issue: It's Finally Time to Pen That Tome!

You know you have a book in you. But how do you get it out? And what do you do with it once it’s on paper (aka: your laptop)?

If that’s how you feel — you aren’t alone! According to writer Joseph Epstein, author of the best-selling book, “Snobbery: The American Version” and “Friendship: An Expose,” “81 percent of Americans feel that they have a book in them. That’s approximately 200 million people who aspire to authorship. Excluding those who want and never do, and those who do but never publish, we’re looking at millions of folks hungry for the literary limelight.” Be sure to read more about Epstein and his book, “A Literary Education,” which is our August Book of the Month.

So how do you make your authorship dream come true? For insight, we interviewed Wiley Cash, author of the best-selling books, “A Land More Kind Than Home,” and “This Dark Road to Mercy.” Scroll down for our Q&A.

We also bring you inspiration from another 25 best-selling authors in this month’s Tips for Entrepreneurs column. From Ridley Pearson, author of “Peter and the Starcatchers,” to Guy Kawasaki, who has penned more than a dozen books on marketing, you’ll dip into a world of wisdom about the publishing industry.

Also in this issue:

We leave you with this parting thought from the immortal Jack Kerouac, who said: “It ain’t whatcha write, it’s the way atcha write it.”

Check out more words of wisdom on writing well in our Inkandescent Quotes. Happy writing! — Hope Katz Gibbs, publisher • Illustrations by Michael Glenwood Gibbs

Best-Selling Author Wiley Cash Takes Us Home

COVER STORY:
AUGUST 2015

How did author Wiley Cash sell millions of books? You’ll understand when you read his best-seller, “A Land More Kind Than Home”

By Hope Katz Gibbs
Publisher, Be Inkandescent

This article was originally published in The Costco
Connection

Is it true that you can’t go home again? That’s the question award-wining author Wiley Cash asked himself when he left his native North Carolina in 2006 to study for his PhD in English at the University of Louisiana–Lafayette.

Cash says he was drawn there to work under the tutelage of author Ernest J. Gaines, a literary hero whose stunning writing about life as an African-American illustrated that it just might take leaving the place you come from to truly see it — and appreciate it — for what it is.

“In writing about home, I could recreate that place no matter where I lived,” Cash told The Costco Connection. “Writing about North Carolina while living in Louisiana allowed me to reside in two places at once, and it was wonderful.”

From that insight came Cash’s debut novel, “A Land More Kind Than Home,” a breakout best-seller that the New York Times named an Editor’s Choice and a Notable Book of 2012. And it won both the 2013 SIBA Book Award for Fiction from the Southern Independent Booksellers Alliance and the John Creasey New Blood Dagger Award from the UK’s Crime Writers’ Association.

The book was also a finalist for the PEN/Robert W. Bingham Prize and the American Booksellers Association’s 2013 Adult Debut Honor Award.

Why did Cash choose the title, “A Land More Kind Than Home?”

“It is taken from the closing lines of Thomas Wolfe’s final novel, You Can’t Go Home Again, and choosing it was actually my editor’s idea,” says Cash. “Once I read what Wolfe had written, I knew it was the perfect title.”

Indeed. Wolfe writes: “Something has spoken to me in the night … and told me I shall die, I know not where. Saying: “Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

And that sentiment comes across proudly in Cash’s book — a haunting coming-of-age drama Cash effectively tells through the point of view of three characters:

  • Among the trio is a curious boy named Jess Hall, who is intensely attached to his autistic older brother, Christopher, a mute whom everyone calls Stump. One day the boys return early from catching salamanders by the creek and climb up on the rain barrel beside their house — something their mother repeatedly has told them not to do. That’s when Stump catches a glimpse of something in the window he shouldn’t see. Catastrophe strikes soon after, and the entire town is thrown into coming to terms with a gothic mix of religious faith and human frailty.
  • The second perspective is provided by the town’s midwife, Adelaide Lyle, who had witnessed a questionable act in the town’s church a decade before. She has kept her vow never to set foot there again — until tragedy strikes Jess and Stump.
  • The events also play out through the eyes of Sheriff Clem Barefield, a man who must face his own dramatic past in order to get to the heart of what’s happened to Jess’ family.

Cash says he identifies most with the character of Clem.

“I like the sheriff, as I am guided only by what I can perceive of this world, and am hesitant to get lost in following those who claim to be led by a spirit of the next.”

It is that belief, Cash says, that grounds his passion to write great fiction, which he works at for about 10 hours every day.

Cash shares: “I don’t think I’ll ever be as happy about what I have accomplished as an author as I was when my agent called to tell me I sold ‘A Land More Kind Than Home.’ It was around 6 p.m., and I immediately called my wife, Mallory — whose support has made this all possible — to thank her. We acknowledged right then and there that what would happen next was out of our control. But this moment of celebration, we’d have forever.”

His newest book, “This Dark Road to Mercy,” is a novel of love and atonement, blood and vengeance, set in western North Carolina, involving two young sisters, a wayward father, and an enemy determined to see him pay for his sins.

After their mother’s unexpected death, 12-year-old Easter and her 6-year-old sister Ruby are adjusting to life in foster care when their errant father, Wade, suddenly appears. Since Wade signed away his legal rights as a parent, the only way he can get his daughters back is to steal them away in the night.

Brady Weller, the girls’ court-appointed guardian, begins looking for Wade, and he quickly turns up unsettling information linking Wade to a recent armored-car heist, one with a whopping $14.5 million missing. But Brady Weller isn’t the only one hunting the desperate father. Robert Pruitt, a shady and mercurial man nursing a years-old vendetta, is also determined to find Wade and claim his due.

Narrated by a trio of alternating voices, this story — about the indelible power of family and the primal desire to outrun a past that refuses to let go — is another page-turner, which shortly after its release became an Amazon Best Book of the Month in February 2014. Learn more about Cash at wileycash.com.

And don’t miss this month’s Tips for Entrepreneurs column, where you’ll find ideas from 25 writers who offer their expertise on how to become a best-selling author.

What Can 25 Best-Selling Authors Teach You About Writing a Book?

“Writing a book is hard. Selling a book is even harder,” admits broadcast icon Tom Brokaw, author of seven books, including “The Greatest Generation,” and The Time of
Our Lives.

As you’ll see in the Tips below, few authors disagree, even the ones who have sold millions of copies of their books. Certainly, a lot has to do with talent. Even more has to do with having a great story — especially one that is timely, truly memorable, or simply captures the imagination of the masses.

To find your own recipe for book success, consider the tips below from best-selling authors whom we have had the privilege of interviewing since launching Be Inkandescent magazine in January 2010. We thank each of them for taking the time to offer their words of book publishing wisdom.

Here’s to your publishing success!The Inkandescent team


Secrets to Book Publishing Success

1. Stay in the chair. “The temptation for many writers is to get caught up in the angst of not knowing where to start or where to go next with a character or the plot. So they wiggle around — in their minds and their desk chairs. They get up, make some coffee, walk the dog. And all too often they give up. Authors lovingly call this writer’s block. I say hooey. Designate a chunk of time every day when you are going to do nothing but work on your book. Force yourself to keep your butt in the chair and your fingers on the keyboard. And never talk to me about writer’s block. It’s a figment of your imagination. Put that energy to better use.” — Ridley Pearson

2. Breathe, touch, and taste the world where your characters live. “The four-page story about a girl named Velva Jean, which my mother, Penelope Niven, wrote when I was young, always stuck with me. So when I was old enough, I bought the rights for $1, and turned the story into a screenplay. It became an Emmy Award-winning movie in 1996, but I couldn’t get Velva Jean out of my head. I knew that eventually I wanted to bring her back to life in the form of a book, and I did in 2009. I advise others to do the same: If you can feel fictional characters in your skin, and have a burning desire to know more about who they are and what they do, you know that you have a story that’s worth telling.” — Jennifer Niven

3. Decide if you are a sissy, or not. “The best reason to write a book is because you can’t bear not to write it. The publishing process is not for sissies. The process is hard. The business of marketing and selling books is even harder. So if you’re not on fire to share your message, don’t bother. But if you have a passion for spreading your message, then don’t let anything stop you.” — Lisa Earle McLeod

4. Fall in love with your material. “Writing a book requires so much energy, dedication, and focus that if you aren’t deeply engaged, you will not have the patience to tackle all the challenges of writing, revising, birthing, and taking the work into the world. Be open to the material. It works on you as you work on it, deepening your understanding of what you are saying, inviting you to stand for what you know and have discovered. Writing is a vocation, a calling, a commitment to clarity. As far as the process of putting a book in the world goes, nothing is impossible. Much is difficult.” — J. Ruth Gendler

5. Don’t worry whether or not your book topic is commercially viable. Write what is truest for you. For me, that was a story about the years my Japanese-American mother and grandparents spent in an internment camp during World War II. I started writing it as a short story when I was getting my degree in creative writing from Columbia, and thought it might be respectfully reviewed as a good work of historical fiction, but didn’t think that this would ever find more than a few hundred readers — if I were lucky. It came out in 2001 and became a New York Times Notable Book, a San Francisco Chronicle Best Book of the Year, and a Barnes & Noble Discover Great New Writers finalist. Even if it didn’t get that kind of recognition, I would have been glad that I wrote it because it was a story that I needed to write for myself as a way of understanding the world that I grew up in. And remember, there’s no rush. Take your time to write the best book that you can. If it’s good, it will find a home.” — Julie Otsuka

6. Ignore the naysayers! “I knew going in that getting my book published was going to be a long shot. I was not an established author, and I didn’t have a ready-built big platform (publisher-speak for folks who follow your work). However, I had an appealing message that I researched thoroughly and wrote about passionately. I decided to take the chance and followed the rules of writing a nonfiction book proposal to the ‘T.’ Add a little luck, lots of faith and determination, and now I’m a published author. It feels great. But most importantly, I got to spread my message to thousands of readers about the magnitude, power, and potential of giving by everyday donors.” — Wendy Smith

7. Realize that things can change in a heartbeat. “My last novel was rejected on contract by my publisher, who said it was not ‘special enough.’ I was sure my career was over, because I had never really had any sales with any of my other novels. But then one day the novel, Pictures of You, was snapped up by another publisher, Algonquin, who turned my ‘not special’ novel into a best-seller that made the New York Times and USA Today best-seller lists. Sometimes a publisher and a writer are the right fit — and that’s when magic happens.” — Caroline Leavitt

8. Build a support system. “You need a team of professionals around you to make sure your book shines. When it comes to an agent, make sure you find someone whom the publishers respect and who treats your manuscript like a treasure. After all, a great work may never get a good publisher, because the agent shopped it around and destroyed its appeal. Make sure the agent and the publisher value you, the author, not just your work. Then, once the book comes out, don’t go it alone here either. Even great publishers will do relatively little to promote your book, so know up front that you will need some help. Set aside a promotion budget and retain a good media consultant. You will be glad you went to the professionals for help.” — Herta von Stiegel

9. Snag a great editor. “Your job as an author is to write the best book you possibly can. If the book isn’t good, everything else — getting an agent, finding (or keeping) a publisher, striving to hit the best-seller lists — is a moot point. That’s why everyone needs a great editor to help them whip their manuscript into shape. If you already have a publisher, then an editor comes with the deal. If you don’t, then you need to get your completed manuscript in the hands of a competent editor, preferably someone not related to you, who will give you critical feedback. Market research tells us time and again that the well-written novel, like the proverbial cream, will rise to the top. It isn’t rocket science. Write a good book, and it will sell. So get someone to help make sure it’s the best book you can turn out.” — Marcia Talley

10. Help a publisher find you. “While many authors consider self-publishing, I think the better approach is to work with a well-known publishing house. The process is even better if the publisher finds you, which is what happened with my first book, “The Balance Within: The Science Connecting Health and Emotions” (Freeman 2000). I had written an article on the same topic for Scientific American, and the editor of their book publishing arm saw a copy of the galley proofs and asked me if I would turn it into a book. What the editor liked most, he said, was my style — something the lay public would want to read, not that they had to read to pass an exam. Having been an academic for most of my career, I could relate. Similarly, for my second book, “Healing Spaces: The Science of Place and Well-Being,” the editor of Harvard University Press heard me deliver a talk at an international conference and wanted me to turn it into a book. This time I was more hesitant, as I didn’t really want to write on the topic at the time. But he convinced me over coffee — and it turned out he knew what he was talking about. “Healing Spaces” has become an influential book that is now a PBS documentary and an Amazon best-seller.” — Dr. Esther Sternberg

11. Research potential agents like you research your book. “There is lots of great advice out there about what makes a good agent and how to find one, but one of the most important and often overlooked characteristics in an agent is whether or not the agent is seeking new writers. Keep an eye on the personnel news of websites and enewsletters like Publishers Marketplace and Publishers Weekly. Hunt for agents who are new, or who have recently switched agencies, been promoted, or struck out on their own — they are much more likely to be seeking new writers. A new agent at an established agency can give you the best of both worlds: someone young, energetic, and open-minded, but with all the resources of a major agency.” — Jonathan McGoran (pseudonym)

12. Don’t rule out a best-seller on a small print run. “Sometimes, make that many times, authors are excited to land a literary agent and a book deal and then disappointed when they learn their first book run will be in the low thousands. Good stories have a way of taking off. Think J .K. Rowling, author of the wildly successful “Harry Potter” series. Bloomsbury, the publisher, printed only 500 copies of “Harry Potter and the Philosopher’s Stone” (its original British title). There have been plenty of other unknown authors whose books have sprouted wings. Even in the self-published ebook world, authors such as Amanda Hockings and John Locke have soared to best-seller status. Each author’s book(s) appeared to take off for different reasons — J. K. Rowling had the word-of-mouth playground effect we all know from recess. Amanda Hockings did her research on what genres were hot and got in near the bottom of the growing cascade of book bloggers who wanted free books to review, and John Locke, an insurance salesman, knew how to market a product.”
S. Z. Berg

13. Make a thorough outline. “Staring at a blinking cursor on a blank Word doc is incredibly intimidating and overwhelming, so do yourself a favor and make a thorough outline. For my book, I made an initial, high-level outline that I shared with my editor and then kept drilling down and adding to it until it was very, very detailed and filled with lots of references and information I wanted to make sure to include and cite. It helped turn what initially felt like the prospect of climbing Mount Everest all alone into the prospect of climbing a slightly smaller mountain with guides and help along the way. Hey, I won’t lie — it’s still climbing a mountain! And that’s hardly easy. But having an outline really helped me segment the work and feel good about finishing each section. I also printed out a copy of the outline so that I could actually draw lines — with a real pen on real paper — through each little part as I completed it. That helped somehow and made my progress tangible.” — LouAnn Lofton

14. Know you’ll have to write a lot of junk before you get to the crux of the story you want to tell. “So don’t spend a lot of time stewing about the writing process, or you’ll get stuck in the idea that you need to do it a certain way that doesn’t feel right. Every writer needs to master their own process. Outlines, for example, don’t work for me. And for a while I was so caught up in the idea that I was supposed to write a nice, neat, comprehensive outline, that I didn’t write a thing. So I threw out the fantasy and just started digging in and writing what I felt like writing. I focused on quantity, and just got it all out of my head and onto the computer. I knew I’d go back and edit later. And I did. A lot.” — Rachel Machacek

15. Write with a friend. “While not every author has the chance to write with a close friend, in the two books we’ve written together we have found that the benefits in doing so are numerous. First of all, two people can write twice as fast and produce twice the number of words as one. Co-authoring also allowed us to take full advantage of each other’s personal experience and expertise. Perhaps best of all, the collaboration helped us spiritually and psychologically. When one of us was down, the other was there to offer optimism and encouragement. When one of us did something especially well, the other was there to offer congratulations. And in the end, nothing is more important than keeping your emotional stability during the long slog of writing a book.” — Morley Winograd and Michael D. Hais

16. Use the Meat-and-Salt Method. “To make the people and events in your book spring to life, remember this simple recipe: Start with a hearty helping of meat, which includes all the facts you’ll ever need to know to explain your story properly. And be sure to flavor it with plenty of salt — some juicy bits of humor or a few spicy anecdotes, for example. And one more thing: The facts aren’t always pretty. But I strongly believe that as authors, we have to be honest about the good, the bad, and the ugly parts of our past and present.” — Rosalyn Schanzer

17. Write with the reader in mind. “I write books about HR topics, and I always think through what someone would need to know before I sketch what I think they should know. The reason is simple: Sometimes, what I think they need to know and what they really want to learn is very different, and if I tell them what I think they should want to know, I come across as ‘preachy.’ The fact is that adults learn at their own pace, so I do my best to step back and think about the topic from the point of view of someone who knows little or nothing, and then I go from there.” — Barbara Mitchell

18. Write like no one is watching. “You were born to go out, hunt, gather, and survive, and that’s a far cry from sitting on your duff writing for hours each day. Humans writing books is about as natural as unicorns riding unicycles. Yet, we do it. Odd activities require odd behavior, so give yourself permission to read your book out loud. If you can’t get a sentence out without taking a breath, shorten it. If you’re lecturing to yourself like your high school English teacher, explain it in a way that a kindergartner could understand. And be a writer’s-block-buster! When your head gets clogged, jump around, wave your hands, and make any noise that comes naturally — disturbing or desirable. Really, no one is watching.” — Laura Berger

19. Don’t edit while you’re writing. “It’s harder than it looks. But by following this advice, I was able to allow my ideas to flow and simply get everything that came into mind onto paper (or, more accurately, into my Word document). The trick was letting my ‘stream of consciousness’ do the work. Somehow, the information evolved, and one idea would remind me of a story that would lead to an example, idea, or action item to include. My focus was on getting my thoughts and ideas captured, and it was a relief to know that I didn’t need to be concerned, at that time, about grammar or punctuation, or even whether information was in the right order. Once I had everything written, it was effective to go back and make the edits.” — Donna Fisher

20. Promote, promote, promote. “Once your book is published, the fun really begins. Now it’s time to start promoting it so that you can sell copies. We always list our books on a variety of author-friendly websites, and our favorites are the ones where you can offer signed copies as a prize because they get some great attention. One of our favorites is www.goodreads.com. Check out their Author Program, because when we posted our book we got some great traction. In fact, more than 850 people entered to win our book as a prize, and that helped drive book sales and also helped the book get some nice reviews. The key is to be savvy about getting the word out about your book — and keep at it.” — Sam Barry and Kathi Kamen Goldmark

21. Don’t expect the publisher to market your book. “They won’t. Or at least not much. So do something every day to get the word out. Do speaking engagements on the topic, write articles, blog. You are the expert on the issue, so get out there. And give away as many copies as you can. It’s more important to get the book circulating — and develop good word of mouth — than to make a few pennies on royalties. So keep at it. Just as I learned that I have a capacity to write at 3 a.m. for several days in a row the week before the manuscript is due, I was able to put as much energy and passion into promoting the book. You can, too!” — Sharon Armstrong

22. Remember, Facebook is your friend. “Working with a publisher to do the mechanics of book publishing — editing, proofing, graphics — is a valuable service that can be difficult to find and coordinate on our own. But if funds are tight when it comes to promoting the book and you can’t hire a professional publicist, get busy in the social media sphere. Facebook, Twitter, and LinkedIn all provide great platforms to expand your base and establish yourself as a thought leader on your book topic. These outreach outlets have helped get my recent book off to a terrific start.” — Andy Hines

23. Just like when you were writing a report in grade school, take the necessary steps to get the story out. There’s a story that you have been itching to write, but can’t get it out, right? So be methodical about the process. a) Give yourself permission to write a “sloppy copy.” Just get that first draft out! And don’t listen to the editor on your shoulder. b) Keep a notebook with you all the time. Some of your best ideas will come when you least expect it. I have to write them down or I forget. c) Write often, but don’t put limits on yourself like word counts. d) Dream big! When I started out, I had never written anything before in my life! My first book has sold over 100,000 copies. And my agent is shopping my third. e) Prepare to think of your book all the time. It will never leave your mind. You’ll go to sleep thinking about it and wake up thinking about it! f) Find a good editor who will tell you when something is not funny. g) Have fun. It’s a terrific ride! — Phillip Done

24. Keep moving forward. Great writing (and a great book) is the fruit of multiple drafts. However, reworking your writing before you have a completed draft is generally unproductive and even tortuous — in other words, an immense waste of your precious time and energy. Only after your manuscript has a beginning, middle, and end will it be clear what is missing, what doesn’t need to be there, and what needs refining. Thus, be good to yourself and avoid the inevitable temptation of trying to rework pages before the draft is done. Make it your daily commitment to forge ahead to the completion of your next draft, and what will one day be your final draft. — Rod Stryker

25. Know when you don’t have another book in you. “I actually don’t know if I have an 11th book in me. When I look back to the beginning of my career as an author, I simply had to get the word out. My latest book, Enchantment, was the same experience. I had a burning desire to talk to people about what it means to be enchanting in business. Before I published the book, I knew that I was drawing a bull’s-eye on my back, and that if I was going to teach others to be enchanting, I’d better be a good role model. So if I go through the writing and selling process again, I’d better have something important to say — or there will be no point in attempting the endeavor. I’ll keep you posted.” — Guy Kawasaki

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

A lot of people have ideas, but few decide to do something about them now. Not next week. But today.”

– Nolan Bushnell, founder, Atari

If you have built castles in the air, your work need not be lost; that is where they should be. 
Now put foundations under them.”

– Henry David Thoreau

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

Pain is inevitable. Suffering is optional.”

– Dalai Lama

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

– Steve Jobs

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

The music is all around us. All you have to do is listen.”

– August Rush

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

When we speak we are afraid our words will not be heard or welcomed. But when we are silent, we are still afraid. So it is better to speak.”

– Audre Lorde

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

Permanence, perseverance and persistence in spite of all obstacles distinguishes the strong soul from the weak.”

– Thomas Carlyle

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

– Joseph Campbell

Just don’t give up trying to do what you really want to do.
 Where there is love and inspiration, I don’t think you can go wrong.”

– Ella Fitzgerald

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

At the center of your being you have the answer; you know who you are and you know what you want.”

– Lao Tzu

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”

– Eleanor Roosevelt

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

No man will make a great leader who wants to do it all himself, or to get all the credit for doing it”

– Andrew Carnegie

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

– J.J. Van Der Leeuw, The Conquest of Illusion

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

Passion makes perfect.”

– Eugene Biro

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

The mind is everything. What you think, you become.”

– Buddha

He who knows he has enough is rich.”

– Tao Te Ching

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained individuals quitting their day jobs.”

– Bill Rancic, "The Apprentice"

Always be on the lookout for the presence of wonder.”

– E.B. White

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go or run you right out of business.”

– Bill Rancic, "The Apprentice"

Books

Joseph Epstein Gives Us "A Literary Education"

“Provocative and beguiling thought pieces. The range of his curiosity is exhilarating.” — Publishers Weekly

Read more...

Cooking School

The Art of Baking the Perfect Pie

Have you ever wanted to write a cookbook? For author and publisher Jo Packham, this bucket-list goal was accomplished in her mouthwatering masterpiece, “Pie-ography: Where Pie Meets Biography.”

Read more...

Fine Art

Illustrator Michael Gibbs Tries His Hand at the Art of Handmade Books

Since late 2006, illustrator Michael Gibbs has been making handmade books. Most, but not all, incorporate illustration, while some are illustrated using photography. Why does Gibbs love to create handmade books?

Read more...

Food

What Special Meals Are You Cooking Up This Summer?

“Fix-It and Forget-It” say the authors of the New York Times bestseller that has sold more than 5 million copies. For a quick summer meal that’s easy to prepare, gobble up a copy.

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Futurists

Futurist Michael Vidikan Lays Out the Future of Digital Literacy

As digital life has moved from personal computers, mainly concerned with word and data processing, to myriad always-on, connected media devices, what do you need to know to be a successful digital citizen?

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Happiness

August Happiness: Contemplate the Heavens

Research suggests spiritual people deal better with stress, have better marriages, and live longer.

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History

The Grateful American™ History Book Club Shines a Light on America's Tumultuous Early Years

A new perspective on the republic through the adventures of five Frenchmen in America.

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Networking

10 Ways to Network Well on the Golf Course

Etiquette for golfing with prospects, clients, and the boss.

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Publisher
Hope Katz Gibbs
Art Director
Michael Glenwood Gibbs
Website developer
Max Kukoy
Managing Editor
Kathleen McCarthy
Associate Editor
Mary Tostanoski
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Meet our 2015 team

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PR Rules

Should You Write a Book?

Why is it important to write a book? In PR Rules: The Playbook, you’ll find an entire chapter of interactive exercises to get you started on your journey. Here’s a taste.

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Quotes

The Writer's Way: 31 Quotes to Help You Push Through the Blocks That Bind You

“Writing, to me, is simply thinking through my fingers.” — Isaac Asimov

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Inkandescent Radio

Get Cozy with "Authors Between the Covers"

What’s the secret to selling your manuscript? Is self-publishing a bad plan? How do you top your first book? Learn all about it!

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Retirement

Need a Little Financial Guidance? Try Wade Brittingham's Summertime Retirement Refresher

The nation’s aging population — specifically people ages 65 and older — will grow to 81 million by 2050, up from 37 million in 2005. As this wave of Americans begins the transition into retirement, it’s a good time to revisit the basics of retirement income.

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Speakers Bureau

Inspirational Author Kristine Carlson Writes Books That Change Lives

Wouldn’t it be great to tap into the unyielding power of not sweating the small stuff in order to live the big stuff? Take a page from this author’s playbook.

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Inkandescent TV

Finance Rules on Egan, Berger & Weiner's TV Show

Is Social Security going bankrupt? What is the best way to respond in a volatile financial market? And what are the steps you need to take to save for your child’s college costs? These are just a few of the insightful topics you’ll learn about on EBWtv.

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Truly Amazing Women™

Say Howdy to Best-Selling Illustrator and Author Sandra Boynton

Humorist, songwriter, music producer, children’s author, and illustrator Sandra Boynton has written and illustrated 50+ books, five music albums, and tons of greeting cards.

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Wine

The Father of Virginia Wine, Gabriele Rausse, Teaches Us About Jefferson's Passion

Pour yourself a lovely glass of vino and sit back and relax as you watch this Grateful American™ TV video starring Gabriele Rausse, who has been dubbed “The Father of the Modern Virginia Wine Industry.”

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To learn more about becoming a client of Inkandescent Public Relations, or becoming a Be Inkandescent Magazine columnist. send an email to publisher and founder Hope Katz Gibbs at hope@inkandescentpr.com.

Here’s to your incredible, indelible, Inkandescent success!