• September 2014

Are You Ready to Write a Best Seller?

Who doesn’t want to write a book? Business owners, especially, are interested in penning their thoughts and ideas, and in sharing them with the world. Writing a book is not only a great way to market a business, it’s a powerful way to help entrepreneurs get on a speakers bureau. It also creates a new revenue stream through the sale of their books.

A case in point is “PR Rules: The Playbook” our new book, available now on amazon.com. The 176 pages of this entrepreneur’s guide to supersizing a small business are filled with advice that will help small-business owners learn how to write and sell their books. We also share our entire playbook on how to rock a PR, marketing, advertising, social media, and sales campaign.

Plus, in 2014 we launch the Inkandescent Publishing Company to help more small-business owners make their dream of becoming an author come true. Click here for details.

Still, the question remains: How can you turn your book into a best seller? For insights into how to accomplish that big, beautiful, hairy goal, we got advice from Kate DiCamillo, a woman who is a wizard when it comes to writing books that warm hearts, touch souls—and sell millions.

DeCamillo is also the winner of tons of prestigious writing awards, including the 2014 Newbery Medal for her latest bestseller, “Flora & Ulysses;” as well as the National Book Award (2001), the Boston Globe-Horn Book Award (2006), and the (Theodor Seuss) Geisel Award (2007, 2011). On top of that, she is the 2014-2015 National Ambassador for Young People’s Literature—which means this celebrity author is making the rounds to meet kids across the country.

We couldn’t think of a better way to celebrate Back to School Month.

In this issue, all of our columnists also offer advice on how to accomplish more of your business goals:

  • We welcome attorney Lisa Hughes, who is writing our new Estate Planning column—and penning a book (hopefully a best seller) on the topic. She starts by explaining the basics.
  • Insurance expert Dave Beck, a partner at the financial services firm Egan, Berger & Weiner, LLC, sheds light on how members of the “sandwich generation” can better prepare for their own senior years in this month’s Retirement column.
  • History Teacher of the Year Tim Bailey explains why it’s so important that kids and adults understand history in this month’s Education column.
  • Attorney and entrepreneur Stephanie Bhonslay reveals the joys and drama of leaving her corporate job to grow her company, GardenU, in our September installment of LiveLoveLaughing.com.
  • Robin Miller takes a trip down memory lane, recalling the bliss of buying that new lunch box, and advises applying that same excitement to your next speech in our Public Speaking column.
  • Want to read another best seller? Don’t miss Phil Done’s “32 Third Graders and One Class Bunny,” which is sure to enchant parents and teachers.

  • Illustrator Keith Gordon Campbell breathes life into the anthropomorphic tale of a girl and a talking squirrel in “Flora & Ulysses.” Check out the Q&A that our art director Michael Gibbs did with Campbell in this month’s Fine Art column.

We leave you with this parting thought, which is actually a little “Squirrel Poetry” from “Flora & Ulysses”: “Nothing would be easier without you, because you are everything, all of it—sprinkles, quarks, giant donuts, eggs sunny-side up—you are the ever-expanding universe to me.”

Whether you are heading back to school, or watching your book climb the best-seller list, here’s to your incredible, indelible, Inkandescent success! — Hope Katz Gibbs, publisher, author PR Rules: The Playbook

Back to School: Let's Go on an Illuminating Adventure

COVER STORY: SEPTEMBER 2014

Beloved Children’s Book Author Kate DiCamillo Brings Animals—and Magic—to Life

By Hope Katz Gibbs, Publisher, Be Inkandescent magazine

Flora Belle Buckman is 10 years old and hates romance. She prides herself on being a natural-born cynic, and while she wants to believe in superheroes, she just can’t make herself buy into the premise.

At least, that’s how she feels during the summer after 5th grade when she’s reading, “The Illuminated Adventures of the Amazing Incandesto!”

With the whoosh of a vacuum cleaner, that all changes. Flora’s neighbor, Mrs. Tickham, while using her new Ulysses Super-Suction, Multi-Terrain 2000X—on the lawn—sucks up an unassuming squirrel, and the incident magically gives him superpowers. From then on, the squirrel is known as (what else?) Ulysses.

“Holy bagumba!” shouts Flora, witnessing the scene from her bedroom window.

Holy bagumba, indeed.

Magical realism abounds in the 240 pages of Kate DiCamillo’s “Flora & Ulysses: The Illuminated Adventures.” After his encounter with the 2000X, Ulysses is born anew with powers of strength, flight, and misspelled poetry. Their friendship helps Flora discover the power of having an open heart.

Themes of hope and belief amid impossible circumstances are the hallmark of DiCamillo’s wildly popular novels. Her 12 New York Times best-selling titles have sold nearly 20 million copies and have been translated into 39 languages.

Adding to the appeal of this latest tome are illustrations by former Hollywood interior designer Keith Gordon Campbell, whose genre-bending approach blends graphic and comic-style in the artwork.

It is no surprise that “Flora & Ulysses” is the 2014 Newbery Medal-winner—another honor for DiCamillo to add to her collection, which includes the National Book Award (2001), the Boston Globe-Horn Book Award (2006), and the (Theodor Seuss) Geisel Award (2007, 2011).

She is also the 2014-2015 National Ambassador for Young People’s Literature—which means this celebrity author will be making the rounds to meet kids across the country. Yet, the modest DiCamillo says she’s stunned that any of her books have even made it into print, much less onto the silver screen.

“This almost sounds disingenuous, but there’s a large part of me that is still hoping I will simply get published,” DiCamillo admits. “I wrote for six years and got a lot of rejection letters before I sold anything.”

In fact, DiCamillo didn’t consider a career as a writer until one of her professors at the University of Florida told her she had “a certain facility for words.”

“Because I was 20 years old, I thought he was telling me I was wildly talented. So I ditched the idea of grad school and bought a bunch of black turtlenecks and sat around telling everyone that I was a writer—for the next 10 years. I wasn’t writing anything, mind you, just telling everybody that I was a writer.”

To make a living, she traded the turtlenecks for a light-blue polyester jumpsuit and worked as a guide at several Florida theme parks, including Circus World and Disney’s EPCOT.

“My job was basically to tell people, ‘Watch your step,’” she shares. At 30, all that changed. She moved to Minneapolis and made writing her priority.

Holy unanticipated occurrences! Her 2000 breakout book, “Because of Winn-Dixie,” won critical acclaim and became a feature film in 2005. Like the sensationally scrappy Flora, this book’s star is another 10-year-old. This girl, named India Opal, rescues a scruffy dog that was wreaking havoc in the Winn-Dixie supermarket, and of course, adventures ensue.

DiCamillo’s 2003 mega hit, “The Tale of Despereaux,” became an animated movie in 2008. This fantasy follows Despereaux Tilling, a mouse with giant ears, who sets out on a quest to rescue a beautiful human princess named Pea.

Why do animals have starring roles in her books?

“It’s not a conscious thing,” admits DiCamillo, now 49. “Sometimes I sit there and think, ‘Oh boy, I’ve got to make sure there isn’t an animal in this one.’ But as readers, we’re inclined to open our hearts to an animal. Once we do, we give the rest of ourselves over to the story. And that’s when the magic happens.”

Don’t stop now! Click here to read Kate DiCamillo’s thoughts on being the 2014-2015 National Ambassador for Young People’s Literature in our September Tips for Entrepreneurs. Click here to listen to our Q&A on the Inkandescent Radio Network.

Also be sure to read our Q&A with “Flora & Ulysses” illustrator Keith Gordon Campbell.

How Do Stories Connect Us? A Q&A With Children's Literature Ambassador Kate DiCamillo

Award-winning author Kate DiCamillo is the newly appointed 2014-2015 National Ambassador for Young People’s Literature.

In the last two decades, she has earned 11 New York Times best-selling titles and sold a combined nearly 20 million copies in print worldwide. Her books have been translated into 39 languages, and two have been turned into major motion-picture feature films: “Because of Winn-Dixie,” and “The Tale of Despereaux.”

DiCamillo recently participated in a Q&A with the Children’s Book Council about her new ambassadorial role in promoting reading and literacy. She is looking forward to traveling the country over the course of her two-year reign, and she looks forward to seeing new places, meeting new people, and gathering groups to read together through her “Stories Connect Us” platform.

Scroll down for her thoughts on what else she’s looking forward to.

What are some things you are most looking forward to during your time as National Ambassador?

Kate DiCamillo: I am looking forward to going places I haven’t gone. I am looking forward to seeing faces I haven’t seen. And I am looking forward to being in rooms filled with people who are reading together.

What do you hope to accomplish in your role as National Ambassador for Young People’s Literature?

Kate DiCamillo: I hope I can somehow convince people that reading together is a way for us to see each other. And that that would be a happy and joyous thing. And that there is nothing but pleasure and connectivity in stories. Reading should not be a task; it should be a celebration.

Your stated platform is “Stories Connect Us.” How do they connect us?

Kate DiCamillo: We are all connected by stories because we are stories ourselves. There’s that wonderful quote from Muriel Rukeyser: “The universe is made of stories, not of atoms.” When we learn someone else’s story, it shifts the fabric of our being. We are more open. And when we are open, we connect.

How will you advocate your platform?

Kate DiCamillo: Well, I would love it if I could talk to people who have gathered together because they are reading together. I would like to go to towns, schools, hospitals, community centers, anywhere we can get people to gather and talk about books they have read together, and how reading together has changed how they see each other.

What sort of change would you like to see come about through reading together?

Kate DiCamillo: I would like to see if we can all open up and see each other.

What do you mean when you say “We are made of stories?”

Kate DiCamillo: If you sit down and talk with anybody at length (child or adult) you can get them to tell you amazing stories. Everybody’s life is a story just waiting to be told.

With several social media platforms available, anyone and everyone can tell/post/blog their story. Does this form of storytelling connect us?

Kate DiCamillo: Oh, yes. I think so. It’s still stories. It’s still windows into different lives.

What books/stories do you recommend be read together in realizing your platform?

Kate DiCamillo: I might have to work on compiling a list. Off the top of my head: “Wonder,” “To Kill a Mockingbird,” “The Whistling Season,” “A Single Shard,” “Charlotte’s Web,” “The Watsons Go to Birmingham—1963.”

Republished with permission from the Children’s Book Council.

Click here to learn more about the National Ambassador for Young People’s Literature.

Click here to listen to our podcast interview with Kate DiCamillo on our Inkandescent Radio Show, Authors Between the Covers.

Do one thing every day that scares you.”

– Eleanor Roosevelt

Why am I whispering when I have something to say?”

– Eve Ensler

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

The gem cannot be polished without friction; nor man perfected without trials.”

– Chinese proverb

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

– Charles R. Swindoll

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

The journey is the reward.”

– Greg Norman

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

Normal day, let me be aware of the treasure you are. 
Let me not pass you by in quest of some rare and perfect tomorrow.”

– Mary Jean Irion

‎The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

If you do not tell the truth about yourself
you cannot tell it about other people.”

– Virginia Woolf

Never cut what you can untie.”

– Joseph Joubert

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

Inspiration and genius — one and the same.”

– Victor Hugo

I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

He who knows he has enough is rich.”

– Tao Te Ching

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Who cares if my glass is half empty or half full; I still have something to drink.”

– Optimism rules

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

The only dream worth having is to live while you’re alive and die only when you’re dead.”

– Arundhati Roy

I don’t know the key to success, but the key to failure is trying to please everybody.”

– Bill Cosby

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

In the middle of difficulty lies opportunity.”

– Albert Einstein

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leon Joseph Suenens

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

– Steve Jobs

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

There is only one success – to be able to spend your life in your own way.”

– Christopher Morley

Education is an admirable thing to have, but it is well to remember that nothing worth knowing can be taught.”

– Oscar Wilde

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

Books

The Heart of a Teacher: Dive Inside Phil Done's "32 Third Graders and One Class Bunny"

Take a trip back to 3rd grade and remember what really matters in life—laughter, kindness, and the joy of being 8 years old.

Read more...

Education

Connecting With the Past Is a Key Part of Our Generational Legacy

Why is it so important for kids and adults to understand history? “Because history is the common experience that binds us together as a civilization,” says Tim Bailey, the Gilder Lehrman Institute of American History 2009 National History Teacher of the Year.

Read more...

Estate Planning

What Is Estate Planning? Four Essential Ideas to Embrace

“When it comes to explaining the basics of estate planning to my clients and friends, liken it to getting a new hairstyle,” says attorney Lisa Hughes. “That sounds simple, and even a little fun, right?”

Read more...

Fine Art

The Secret Passages of Children's Book Illustrator Keith Gordon Campbell

Children’s book illustrator Keith Gordon Campbell was born in a steamy, exotic place with wildebeests and other ungainly creatures. He couldn’t stop thinking up stories and pictures to go with them. In Kate DiCamillo’s “Flora & Ulysses,” his imagination expands to new levels.

Read more...

Great Spots to Work

Brunch at Indigo Landing—A Taste of Paradise in DC

Do you want to have a great brunch this Sunday—and get some work done—while you look out over the Potomac River? Sounds like a dream come true, right? That’s exactly what you’ll find at Indigo Landing at the Washington Sailing Marina. Another Great Spot to Work—when you work for yourself.

Read more...

Hiring

Barbara Mitchell on the Art of Being a Lifelong Learner

What does it mean to be a lifelong learner? And what are some ways you can engage your brain, heart, and spirit? Hiring expert Barbara Mitchell shares how the Smithsonian American Art Museum taught her about more than just art.

Read more...

History

Grateful American™ Foundation Launches Newsletter; 1st Issue: Lincoln's Home-Away-From-Home

Presidential vacations may be controversial today, but taking time away from the White House is nothing new. In an e-newsletter debuting this month from the Grateful American™ Foundation, readers visit Lincoln’s Cottage, where the 16th president spent more than a quarter of the time he was in office.

Read more...

Live Love Laughing

Tending the Garden in Your Life

Are you living the life of your dreams—or are you waiting for your kids to go to college, to gather the needed courage, or to win the lottery to afford to make your dream come true? Or, could you be waiting to lose your job? Here’s what former corporate attorney Stephanie Bhonslay knows.

Read more...

Networking

http://www.inkandescentnetworking.com

Networking: Whom Do You Need to Meet?

If you don’t know what your next career should be, see which of these networking events might clarify your path: InkandescentNetworking.com.

Read more...

Publisher
Hope Katz Gibbs
Art Director
Michael Gibbs Illustration
Managing Editor
Kathleen McCarthy
Associate Editor
Cheryl Moore
Website developer
Max Kukoy
Staff Photographer
Anna Paige Gibbs
Editorial Interns
Meet our 2014 team

http://www.beinkandescent.com/entrepreneur-of-the-month/2082/what-will-your-second-act-be http://www.inkandescentspeakers.com http://www.beinkandescent.com/entrepreneur-of-the-month/2055/the-fun-of-paying-it-forward http://inkandescentpr.com http://beinkandescent.com/back-issues?q=2011-10 http://www.weaversway.coop http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.crewscontrol.com http://www.sharonarmstrongandassociates.com http://www.currysauto.com www.bartlettpearinn.com http://www.inkandescentnetworking.com http://www.beinkandescent.com/tips-for-entrepreneurs/1737/Zieglers+7+Tips http://www.theessentialhrhandbook.com http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.beinkandescent.com/tips-for-entrepreneurs/1702/marketing-professor-raj-sisodia-on-the-future-of-business-success http://www.andyhinesight.com/ http://www.beinkandescent.com/entrepreneur-of-the-month/1966/selling-with-noble-purpose-what-you-need-to-know http://www.theinkandescentradioshow.com http://www.pr-rules.com http://www.beinkandescent.com/entrepreneur-of-the-month/2147/andy-hines-shines-a-light-on-the-future-of-the-workforce http://www.beinkandescent.com/tips-for-entrepreneurs/1918/dr-andrew-weil-s-tips-for-achieving-emotional-well-being http://www.beinkandescent.com/tips-for-entrepreneurs/1462/government+rules http://www.beinkandescent.com www.houseofsteep.com http://www.beinkandescent.com/entrepreneur-of-the-month/1987/darrah-cloud http://www.beinkandescent.com/articles/?c=hiring http://www.beinkandescent.com/entrepreneur-of-the-month/2041/PR+Rules http://inkandescentnewsletters.com http://www.beinkandescent.com/tips-for-entrepreneurs/1897/mob-rules-what-former-heist-expert-louis-ferrante-can-teach-you http://www.beinkandescent.com/articles/956/Where+will+you+work+in+2020 http://www.beinkandescent.com/tips-for-entrepreneurs/1870/dr+ruta+aidis http://inkandescentnetworking.com/index.php?s=host-directory http://inkandescentnetworking.com/?s=network http://www.beinkandescent.com/tips-for-entrepreneurs/1791/7+Top+Dog+Tips http://www.beinkandescent.com/tips-for-entrepreneurs/1819/mansour-javidan-s-tips-for-successful-global-leaders http://www.beinkandescent.com/tips-for-entrepreneurs/1288/do-you-have-the-barefoot-spirit-here-s-are-11-ways-to-harness-it http://www.beinkandescent.com/tips-for-entrepreneurs/1202/3-ways-to-become-more-empathetic http://www.beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier http://www.beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment http://www.inkandescentpr.com http://artatlargeinc.com/ http://www.beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://www.weaversway.coop http://www.beinkandescent.com/tips-for-entrepreneurs/1272/Seth+Goldman http://trulyamazingwomen.com http://www.inkandescentnetworking.com http://www.beinkandescent.com/entrepreneur-of-the-month/1924/michael-franti http://www.beinkandescent.com/tips-for-entrepreneurs/1763/how-to-create-a-lean-in-circle http://www.beinkandescent.com/tips-for-entrepreneurs/1849/Charting+the+Course

Nonprofits

Energizing and Empowering African Youth Through the Congo Leadership Initiative

Initially overwhelmed by the complexity of the Congo’s development challenges, 25-year-old Nathaniel Houghton created an organization that empowers Congolese youth to develop their country themselves.

Read more...

PR Rules

PR Rules Is Available on amazon.com!

What do you need to know about PR and marketing? In this 176-page guidebook, you’ll find answers to your questions about how to supersize your small business using the 8 Steps to PR Success.

Read more...

Public Speaking

Don't Underestimate the Power of a New School Lunch Box

What do you look forward to each fall? New school supplies? New school clothes and shoes? The perennial favorite for ARTiculate lead coach Robin A. Miller has always been a new lunch box. Here’s how such excitement can help you with public speaking.

Read more...

Inkandescent Radio

Why Are So Many Women 65+ Living in Poverty? Carmen Wu Explains

Did you know that women are twice as likely as men to live below the poverty line during retirement? “It’s shocking, and unfortunately it’s true,” shares Financial Adviser Carmen Wu of Egan, Berger & Weiner, LLC. Learn why in this podcast interview.

Read more...

Retirement

Prepare for What Lies Ahead as Your Parents—and You—Inevitably Age

“Ah, the joys of aging,” laments Dave Beck, a partner and insurance expert at the financial services firm Egan, Berger & Weiner LLC. “Life at 50 is an adventure, but I cannot think of anything worse than having to ask my kids to take care of me when I get older and am possibly infirm.”

Read more...

Self-Help

Does Soda Cause Strokes?

I gotta admit, I love my Diet Coke. But this new research from Cleveland Clinic’s Wellness Institute and Harvard University has me reconsidering. Maybe you should, too?

Read more...

Speakers Bureau

How Can You Reach Reporters? Tom Shroder Offers Insight

Want reporters to write about you? Former Washington Post Magazine editor Tom Shroder offers tips on how—just weeks before the Sept. 9 release of his new book, Acid Test. He’s our October 2014 cover story, so stay tuned for more!

Read more...

Inkandescent TV

What Do You Know About the Intimate Lives of the Founding Fathers?

George Washington was an incredibly successful entrepreneur. Thomas Jefferson died in debt. What made some of the Founding Fathers better businessmen than others? Historian Tom Fleming explains in this episode of the “Grateful American™ TV Show.”

Read more...

Wealth

Teach Your Children Well: Financial Literacy Is the Key to Economic Success

Children need to learn from their mistakes in order to become adults who know how to manage their money well, says Certified Financial Planner professional Rita Cheng, who offers three strategies for raising financially literate children.

Read more...

To learn more about becoming a client of Inkandescent Public Relations, or becoming a Be Inkandescent Magazine columnist. send an email to publisher and founder Hope Katz Gibbs at hope@inkandescentpr.com.

Here’s to your incredible, indelible, Inkandescent success!